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Webtrends vs Google Analytics is an important comparison to make since businesses need to choose the right software to analyze their marketing efforts.
The right web analytics system contributes to the growth and added revenue of a business.
Such software provides you with the knowledge to make smarter decisions in the long run. They give business owners useful data reports that they can use to learn about their audience. Analytical systems show you how your visitors behave once they reach your website as well.
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What Is Google Analytics?
Google Analytics is perhaps one of the most popular analytical tools online. It reports website traffic details and insights to the website owner. It also has a premium service called Google Analytics Pro, which you can buy. The free service is usually used by small to medium-sized businesses that don’t need a lot of features.
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What Is Webtrends?
Webtrends was initially designed for Microsoft SharePoint websites. SharePoint is a web-based platform that integrates with all Microsoft Office software. You use it to design websites for all sorts of niches. Webtrends is used to understand different aspects of SharePoint. It allows businesses to measure content usage, team collaboration, and engagement in a powerful way. It is the most popular tool for SharePoint website owners.
Webtrends vs. Google Analytics
The comparison of Webtrends vs. Google Analytics is an important one since learning about the tool you plan to use will ultimately help you make the right decision, and will also give you a better understanding of the tool once you start using it. Google Analytics is known as the indisputable King of Analytical Systems and has been compared to many other analytics tools. But how well will it hold up when it’s compared to Webtrends? Let’s find out.
Google Analytics’ popularity is so high because it is a free system. All you need to do is sign up for the program and input the API link they give you. Google Analytics also has a premium account, but that is mainly for large businesses. It is expensive ($150,000 for annual licensing) because it has features meant for large quantities of data.
On the other hand, Webtrends has an annual subscription fee and is quote-based. There are three main types of services you can opt for. The Self-Service program ranges from $167 to $1,322+/month, depending on your traffic and needs. The Hybrid Service and the Managed Service are custom priced according to your website, the traffic that you receive, and the features that you need.
2. Website Variety
Google Analytics can be used to analyze the metrics and data of any website. The system assigns you an API link that you can use to get real-time data from anywhere.
On the other hand, Webtrends only works for SharePoint websites, which isn’t necessarily a bad thing. If you have a SharePoint website, it can be better to use Webtrends. This is because the software is perfectly optimized for your website. It will provide you with more insights and will help you understand your SharePoint website.
3. Basic Traffic Measurement
Google Analytics is famous for its amazing traffic measurement features. It tracks the behavior of website visitors in many different ways. You will have plenty of attribution features that you can apply to traffic sources, campaigns, devices, and behavior. These features come in handy when you are sitting down to make marketing campaigns or managing your website. Google Analytics is also a great tool for data mining.
Webtrends has plenty of great features to track visitors and page views as well. It is optimized for SharePoint websites, so you will be able to get plenty of data in real-time if your website is a SharePoint one.
4. Dashboard Customization
You get one default dashboard with Google Analytics. All your basic reports and features are available on this dashboard for you to view. However, you can also add other types of dashboards with 12 widgets each. Google Analytics also has an interesting shared dashboard feature. This comes in handy if, let’s say, you are a beginner who doesn’t know how to utilize the data properly. You can configure a dashboard designed by an expert marketer for your own Google Analytics account. It is a helpful feature that allows you to get more out of your interface.
Webtrends is pretty competitive when it comes to dashboard customization. You can easily change the interface about to arrive at a dashboard that you like. This feature allows you to monitor and view metrics that you care about most.
5. Page Insights
For any web analytics tool, it is really important to measure the behavior of the visitors on your pages. You should be able to see which pages are getting more traffic so that you can maintain your website accordingly. Through Google Analytics, you will be able to see the average time, sessions, and track views according to individual pages.
The same features are available in Webtrends for any website that you have created through SharePoint.
In both analytics tools, you will also be able to see user paths from page to page. This gives you a better understanding of how the visitors behave on your website.
6. Search Insights
Google Analytics doesn’t offer its users many search insights. On the other hand, Webtrends allows you to search for popular keywords and queries by users. You will be able to cater to their needs in a much better way if you can analyze what patterns they are making.
7. Interaction Insights
It can be helpful to see how users are interacting with different features on your website. Google Analytics doesn’t provide much data on how the visitors to your website interact with features on your website.
In this round of Webtrends vs. Google Analytics, the former definitely wins. Webtrends offers a bunch of insight possibilities. Document interactions are noted down so that you can see how users interact with the documents on your website. You will also be able to track how visitors interact with individual items on the list, as well as the entire list. You can also track the links on your web page to see whether users actually make use of them.
8. Custom Reporting Options
Google Analytics allows you to create some custom reports. It enables you to design reports that are more suitable for your environment and website needs. However, Google Analytics only provides custom reports according to 20 data points.
Webtrends allows users to customize their reports in an unlimited number of ways. This can be great for marketers and website owners since it allows them to be more organized and focus only on the metrics that they need to focus on. It ensures that you only receive data that you need.
9. Data Security
As a business owner, you don’t want to share your data with anyone. With Google Analytics, you have to keep in mind that you are essentially sharing your data with Google. They can use your data for many different marketing tactics and purposes. It helps them create a well-rounded search engine.
On the other hand, Webtrends ensures data security. They have plenty of data security features in place to protect your company and the data on your website. In this round of Webtrends vs. Google Analytics, the former is the undisputed winner.
Sometimes, you need to integrate your analytics system with other applications and tools. Doing this can help you gather insightful data and properly use the data for other tasks. The Google Analytics system provides its users with different APIs that you can use to collect, report, and configure your data. You can integrate some WordPress plugins into Google Analytics, as well as the following tools:
- Google Play
- Google Display Network
- Google Tag Manager
Most of these integrations are just other tools by Google. However, they are some of the most popular tools for marketers. This is one of the main reasons why Google Analytics integrations are perfect for website owners.
Webtrends allows you to connect with plenty of other tools and third-party integrations as well. Here are the main options that are available to you when you use Webtrends:
- Exact Target
11. Available Devices
Nowadays, people access websites using a whole host of different devices, and these devices also run different operating systems. A good analytics program will let you track data from a variety of devices. Google Analytics and Webtrends cover most of the basic devices and operating systems. This includes Windows, Linux, Android, iPhone, iPad, Mac, and Web-based.
In this Webtrends vs. Google Analytics comparison, Webtrends has the upper hand. It also tracks visitors who are using the Windows Mobile operating system.
12. Available Support
As a frequent web analytics user, you will need support from time to time. A good support team can help you utilize the program to its fullest extent. Google Analytics is known for its excellent support team. Even though it is a free program, users can contact the support team by calling them or via email. They also provide training for new users who aren’t as experienced with the tool. The latter is especially helpful since it allows beginners to learn more about how to derive value from the program. On the other hand, Webtrends only has phone and email services – no training is provided when you use Webtrends.
13. A/B Testing
A/B Testing is an effective way to identify what possible improvements you need to make. When you’re coming up with new campaigns and strategies, A/B testing allows you to check how visitors respond to different variations of your campaign. It is important to get an analytics tool that allows you to see how visitors interact in different situations. In this round of Webtrends vs. Google Analytics, nobody loses.
Google Analytics’ Optimize feature allows you to conduct A/B testing on most of your decisions. Webtrends Optimize also allows you to measure the performance of two different versions of any web page or app. Both have advanced technology that you can take advantage of to make smarter decisions for your website.
14. Business Size
Certain businesses demand different analytics tools. You need to check if the website analytical tool you’re using is suitable for your business. Google Analytics has features and tools that any business can benefit from. This includes freelancers, small businesses, medium businesses, and large enterprises. Their Google Analytics Pro version is great for huge multi-national companies.
On the other hand, Webtrends may not be suitable for small businesses or freelancers. The main reason for this is because these businesses don’t have the budget to spend on an analytics tool for their marketing. Therefore, it doesn’t make sense for them to invest in a tool like this.
Why Do You Need a Web Analytics Tool?
Before making your final decision, you should also learn about why these tools are necessary. If you know the value they add to your business, you will be able to make a more well-informed choice. Here are some of the main reasons why people go for analytics tools for their website:
- You can enhance the user experience
- It help you learn more about your visitors and audience, which can help you make smarter business decisions
- You can learn what sort of content works for you and pool your resources on it
- It can help with your website’s SEO capabilities
- You can track your top referrals and learn how to get more referrals
- With it, you learn more about your outbound links, which can help you grow as an affiliate or partner
- You can track different eCommerce variables and convert these insights into sales
Now that you know what you can get out of the right analytics program, making the decision will be easy for you.
Analytics tools and systems are essential for business and website owners. They help you make smarter decisions and create content that will get you more traffic. It is important to choose the right software since it can impact how you run your business.
At the end of the day, you should look at your requirements. With Webtrends vs. Google Analytics, it all depends on your personal needs. If you have the budget and you have a SharePoint website, you should invest in Webtrends. However, Google Analytics is better for marketers who want an easy, affordable program for analytics.
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