Webtrends vs Google Analytics is an important comparison to make since businesses need to choose the right software to analyze their marketing efforts.

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The right web analytics system contributes to the growth and added revenue of a business.

Such software provides you with the knowledge to make smarter decisions in the long run. They give business owners useful data reports that they can use to learn about their audience. Analytical systems show you how your visitors behave once they reach your website as well.

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What Is Google Analytics?

Google Analytics is perhaps one of the most popular analytical tools online. It reports website traffic details and insights to the website owner. It also has a premium service called Google Analytics Pro, which you can buy. The free service is usually used by small to medium-sized businesses that don’t need a lot of features.

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What Is Webtrends?

Webtrends Website

Webtrends was initially designed for Microsoft SharePoint websites. SharePoint is a web-based platform that integrates with all Microsoft Office software. You use it to design websites for all sorts of niches. Webtrends is used to understand different aspects of SharePoint. It allows businesses to measure content usage, team collaboration, and engagement in a powerful way. It is the most popular tool for SharePoint website owners.

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