Walmart Affiliate Programs: A Complete Guide for Publishers

Walmart Affiliate Programs

Walmart Affiliate Programs have gained popularity due to their high revenue margin. Walmart is a popular brand that generates billions of dollars in profit every year.

As such, affiliates can choose to take part in its affiliate program to get a chunk of this large profit.

If you are new to affiliate marketing, you shouldn’t just jump in head-first. Instead, do your research, so you know what you’re getting into. This Walmart Affiliate Programs guide will detail all you need to know about the brand and its affiliate program.

What Is the Walmart Affiliate Program?

The Walmart Affiliate Program is an official affiliate program launched by the Walmart team. Through this program, you can sell their products and earn commissions according to the rate set by Walmart. Any purchase made by the traffic coming through your website will earn you some added revenue. All traffic will be recorded via your personal affiliate link. It’s important to note here that the program is only applicable to online sales.

How Do Walmart Affiliate Programs Work?

To become a Walmart affiliate, you first have to sign up for the affiliate program through Walmart’s official affiliate website. Once you’ve signed up, you will then have to wait for approval from the Walmart team. After this, you will be given an access key to a backend system. Over here, you will find your personal affiliate links that you can use freely on your website or blog. You can use these links on your website’s content or banners to promote any product you like from the Walmart website.  

What Products Can You Promote?

Walmart Products

The Walmart Affiliate Program is a great option for people who are looking to monetize their websites. This is because of the immense range of products that Walmart carries. It makes it easier for website owners to target different kinds of audiences. It also ensures that you have endless possibilities for content creation so that you can keep your website updated.

There are hundreds of thousands of products for you to choose from. Products on the official Walmart website come from countless different industries. This ensures that you will find products that fit your niche.

Here are some popular categories that you can choose from to advertise on your website:

  • Movies, Books, and Music
  • Craft and Hobbies
  • Home Improvement
  • Baby and Toddler Items
  • Clothing, Jewelry, and Jewelry
  • Sports and Fitness Equipment

These were just a few of the various categories available to you. You can get a better idea of the range of categories by browsing through its online store departments.

What Are the Commission Rates for Walmart Affiliate Programs?

Walmart’s commission rates used to be pretty low, which resulted in low profit generation. Due to complaints and low affiliate numbers, they have since upgraded their commission rates. Now, the program is profitable for affiliates and reflects the effort they are putting into promoting their content and Walmart’s products. The commissions are divided by category. Here is a basic overview of the rates of a few popular categories.

#Product Category Referral Fee Percentage 
1.Apparel and Accessories15%
2.Automotive and Powersports12%
4.Beauty 15%
6.Camera and Photography8%
7.Cell Phones8%
8.Consumer Electronics8%
9.Electronics Accessories15%
10.Furniture and Decor15%
11.Gourmet Food15%
13.Health and Personal Care15%
14.Home and Garden15%

If the category that you’re promoting is not on this list, you can always browse Walmart’s website to check the commission rates for all categories.  

The increased commission rates ensure that if you drive a decent amount of traffic to their online store, you will be able to make solid profits. Walmart is a household name that people know and trust, which is why people are more likely to invest their money in their products.

Getting Started with Walmart Affiliate Programs 

To get started with the Walmart Affiliate Program, you have to go through the application process. The information that Walmart requires of you includes your name, location, address, and website URL. They will also ask you for your traffic stats to gauge whether you’ll be a good addition to the team. You will also need a running website to join their program.

The application process takes only a few minutes to complete. The Walmart team is known to send in their approval within a few hours and don’t have that many restrictions. Once you have your affiliate links, you can start making money.

The Walmart Affiliate Program’s Tools for Website Owners

The Walmart team also provides affiliates with a few marketing tools to make it easier for them to sell products. These tools can help you attract more visitors to your website, which, in turn, means that you’ll send more potential customers Walmart’s way.

Walmart SDK

The Walmart SDK tool is used by affiliates to embed products right into their content. You will be able to display a “Buy Now” button on your page, which ensures a hassle-free experience for anyone who wishes to buy a Walmart product straight from your website. This button will have the affiliate link tagged in, which ensures that any purchases made through it are associated with your account.

This option is popular among website owners since it makes it easier for customers to buy Walmart’s products. It ensures that you can increase your conversions by making it easy for customers to locate the products that they want. The only thing they have to do is to click the button, go to the website, and check out their cart. Earning commissions has never been easier.

The Walmart Chrome Extension

Walmart on Chrome

The Walmart Chrome Extension helps users find best-selling Walmart products quickly. If you can see the most popular products at any given time, you can modify your existing content or create new content to market these products to your target audience. Affiliates need to make sure that their content revolves around what is trending. Doing this will ensure that they’re able to maintain their high conversion rates.

The Walmart WordPress Plugin

WordPress is the most popular website builder and platform in the world. The Walmart WordPress Plugin is specially designed for WordPress affiliates. Using this plugin, you’ll be able to add your affiliate link to your content easily. The links will be automatically tagged with your personal affiliate link, making it easier to push out content.

The plugin is the most efficient way to create content on WordPress. It finds the products for you automatically, so you don’t have to search for anything yourself. It searches products for you based on certain keywords that you are using in your content.

Ways to Promote Walmart Products

After you have signed up for the Walmart Affiliate Program, you should focus on promoting Walmart products in the best way you can. Here are some of the main ways to earn a solid commission every month.

Product Reviews

One of the most effective ways to utilize Walmart Affiliate Programs is to do product reviews. You can create a general structure for your review to make it easy to push out content. The only thing you need to focus on is implementing a decent keyword into your review.

Incorporating the right keywords helps with SEO, which means that you’ll be able to rank well on the major search engines. If your content makes it to the first page of the search engines, it’s very likely that it will generate leads that are interested in the product and will be more likely to invest in it.

Email Marketing

Email Marketing

Email marketing is also another popular way to market Walmart’s products to your target audience. The main thing you’ll need here is an email list with at least a hundred subscribers in it. If you can attract high-quality customers and get them to subscribe to your email list, it can prove to be a goldmine for you.

You will need to tie the product into the email very carefully. This is an easy way to insert your affiliate link as well. All you need to do is find a product that your email list will be most likely to invest in. You can also link people to your product review in case they want to learn more about the product.

This serves two purposes. Firstly, it will ensure that they won’t Google the product to find out more and buy it through some other website. Secondly, it will drive more traffic to your website.

Social Media Platforms

Social media platforms have become a staple marketing strategy for every business and website owner. It doesn’t hurt to boost your reviews on social media through a few posts. You will be able to make quite a few sales if you use social media platforms the right way as they are an affordable way to market your products to a large audience.

However, do remember that Walmart Affiliate Programs do not work through social media. You will have to link to the product review on your website and drive traffic to Walmart’s website that way.

Walmart Affiliate Programs VS Amazon Associates

Walmart is probably the only competition that Amazon faces. The two retail giants’ affiliate programs are always in direct competition with each other. People who are new to affiliate marketing always find it difficult to choose between the two. In such cases, the best thing you can do as an affiliate is to just choose both. You can promote products from both websites. This gives your website visitors some choice and ensures that you earn profits no matter where they choose to shop from.

Are Walmart Affiliate Programs Worth the Effort?

Since Walmart increased its affiliate commission rates, users have been really happy with the program. Website owners are now able to earn a nice chunk of profit through this program. Since there are a lot of products to choose from, it is easy to create content for them as well.

Walmart Affiliate Programs are a great way to start your affiliate marketing journey. With so many products to market and such a wide audience to market these products to, there’s no doubt that you’ll find products that you can market to your niche audience. Once you’re up and running, there’s nothing that can stop you from earning a handsome amount of money each month.