Do you know that Twitter affiliate marketing is a great way to earn money online?
Since Twitter first emerged in 2006, people have used the platform to create, share, and like billions and billions of tweets. The social media platform boasts one of the largest user bases with 321 million monthly users.
From hosting celebrity feuds to swaying the election, the influence of Twitter has been astronomical. So when it comes to affiliate marketing, why shouldn’t you use Twitter to your advantage, and make lots of money?
You can use Twitter to market your affiliate links, gain a relevant following, and selling your products and services. However, to do all of that, you first need to understand its nitty-gritty.
Using Twitter for Affiliate Marketing
Everyone knows that Twitter is a microblogging platform, which means that most of the regular strategies that you can employ on Facebook and Instagram won’t necessarily work with Twitter. Affiliate marketing on Twitter is a little bit more challenging than on other platforms.
Twitter only allows users to post micro-messages called “tweets.” Although the original character count on Twitter was 140, thankfully, the count has now been doubled to 280. This makes it a bit easier to get our point across; however, it can still be a tight fit.
The smaller message size means the tweets are very readable, though you may need to be very smart and use creative language to rave about your product within the character limit. Why your followers need the product you are promoting, what benefit it will provide them, and how it will solve their problems are all things that you will have to squeeze into a tiny tweet. Additionally, you may also need to add an affiliate link — this will further cut into your character limit — that will lead to the advertiser’s website and earn you some commission.
So you need to be especially clever to fit all of these things into a single tweet. Luckily, the short messages will prevent you from going off on a tangent, and allow you to focus on your main message, letting you sell your offering the right way.
Defining Goals to Start Twitter Affiliate Marketing
Before you start baiting people to click on your affiliate links, you will first need to define what you want to achieve by promoting on Twitter. It could be many things like:
- Increasing brand awareness
- Generating leads and converting them into paying customers
- Building lasting relationship with customers
- Increasing customer loyalty for products and services
Twitter Affiliate Marketing: How to Start
Here are some basic tips that can help you get started on Twitter affiliate marketing:
Working on Your Twitter Bio
Your Twitter bio will be the first thing your visitors see when they check out your profile. Therefore, you need to use these 160 characters wisely to convey who you are, and then make a positive impression appropriately.
It should sound authentic and not like a sales pitch. It is also a good idea to add a link to your website or landing page in the bio.
However, the most important thing that you should take care of is that the information in your bio should match with your posts. If your posts are related to finance or business, your bio should sound professional, sophisticated, and educated. If your posts are made of humorous content, make your bio quirky. Whatever your brand is, make sure you give it an appropriate voice.
Take a look at Melinda Gates Twitter bio below:
Engaging With People
The aim of Twitter is to connect you to your audience and your potential customers, in a space where you can interact with them. This can be done by looking for relevant conversations, jumping into threads, and participating in them.
Another thing that you can do is to join Twitter chats that are relevant to your niche. Not only will it allow you to connect with people like you, but it will also help you voice your opinions. These chats can be instrumental if you are looking for influencers to partner with.
Building relationships with influencers can be time-consuming, but once you become fast friends with them, it can yield amazing benefits for you.
Building Your Following
Since Twitter is an open social network, you don’t have to request to be someone’s friend before you can view their posts or start interacting with them (unless they have set their account on private). But before we jump into how to build a following on Twitter, we also need to discuss how not to gain followers.
Do not try to buy followers from services like Fiverr, even though Twitter likes accounts with a huge following. Affiliate marketers who are new to the game think that if they buy 25,000 followers for their account, they would appear more authentic. However, buying followers mostly result in populating your account with fake accounts and bots that are not interested in what you are trying to achieve. A Twitter account with a following of 100k but just half a dozen likes or retweets will certainly ring false with people who genuinely want to consider your offerings.
Therefore, there is no shortcut to generating a relevant and quality following. Here’s what you can do:
The easiest way to build up your following is to start following others in your niche. If you do that, the chances are that many of them will start to follow you back. It’s just basic courtesy.
If you are a new account, you may be slow in getting followers, but as you continue to work hard on your page, you will steadily get new followers.
- Follow influencers in your niche who have a 10k plus following.
- Start liking and retweeting their tweets.
- Check out their followers and then start following relevant ones.
If you want to stay organized, you can create lists on Twitter and add people to those lists. This can help you easily target people and managing your page as your account grows. You don’t even have to follow these people to add them to your lists
You can also subscribe to lists made by other people, as well. This is another great way to follow people.
Another way to get other accounts to notice you is to start liking, retweeting, and replying to their tweets. Make sure all these accounts are relevant to your specific niche; otherwise, you may just end up losing followers and get a bad name for spamming.
Retweeting works best, since not only are you sharing other people’s content, but you are also giving your followers great content to review to increase their brand loyalty.
Creating Your Marketing Content
Of course, your account will stay empty if you do not create great content to go with it.
Research the Competition
Take a look at people who are promoting products and services similar to you. Check out which of your competitors have a lot of followers, and see what kind of content they post. Also, notice the frequency of their posts, the formats of their posts, and what subtopics they choose and why.
Your competitors play a huge role in establishing your presence on Twitter.
There is no doubt that hashtagging works best on Twitter. Hashtags are a very easy way to organize your tweets and connect you to other accounts that are discussing the same things. They also tell you what type of content is relevant to a topic, and how to make your tweets visible to the audience, thereby increasing engagement.
If you are working on Twitter affiliate marketing, you must use hashtags. Find the relevant and trending hashtags in your industry, but do not overuse them. A lot of hashtags make your tweet seem cluttered, and also eats up space that is best used to promote your specific message. Also, make sure only to use relevant hashtags, as Twitter is cracking down on unrelated hashtags.
Once you have figured out what the trending hashtags are, start brainstorming on what types of posts you should write. Whenever you get an idea, put it on paper. You can also look at your competitors to see what they are posting.
Your tweets must be creative and out-of-the-box so that your followers find more value from them. The better your ideas, the more you will find that the visitors engage with your brand.
Designing Your Tweets
Although Twitter has increased the number of characters you can add in a single tweet, most people find that they get the best results in tweets that contain text up to 120 characters. But that, of course, depends on your topic and the message you want to convey.
Also, adding an attractive high-def image can increase your tweet’s visibility and get you more engagement. You can look at Pixabay for royalty-free images, create your own images using software like Canva, or get a subscription from Getty Images or other similar image supplying sites.
Scheduling Your Tweet
It is very important that you post regularly on Twitter. Initially, you can start by posting 3-4 posts every day, and then increase your frequency once you have a bigger following.
To make sure you get the frequency right, you can schedule your posts. Create your tweets in advance so you can focus on other tasks. Some tools that you can use to schedule your tweets include Hootsuite, Sprout Social, Tweetdeck, and Feedly.
If your post is not performing well and is not seeing much engagement, it probably means the content is not unique or engaging. You might want to delete it and replace it with another tweet.
Using Link Shorteners
As we all know, most links are ugly, complicated strings of letters, numbers, and special characters. You can shorten them considerably and thereby improve their look by using a link shortener like Bitly or any of the numerous free link shorteners available online.
All you need to do is to paste your ridiculously long affiliate link in the provided field and click create. The software will provide you with a much shorter link, which is perfect for Twitter since it has a short character limit.
You can customize the second half of your link, or create a spreadsheet of all your shortened links so that you can access them quickly when you need them.
Insights From Twitter Analytics
If you can’t measure the performance of your tweets, you cannot improve them. Checking the performance of a tweet is particularly important for affiliate marketers who stand to make money through Twitter. You need to know what kind of promotional activities are bringing in results, and how you can adjust them to make them even more effective.
Fortunately, Twitter comes with a nice Analytics feature with lots of data reporting. Here you can check out how many likes and retweets your tweets have, how many new visitors you had, your mentions, and so much more.
If you want even more in-depth insight into the performance of your tweets, you can use Sprout Social, Simply Measured, and Quintly.
Creating Twitter Ads
You can also use direct advertising for Twitter affiliate marketing. With just a few dollars, you can run and manage ad campaigns that can give you a lot of results. To start, you will need to set up your advertising budget by adding the maximum daily amount to be invested, and an overall optional budget. These things will allow Twitter to determine how much you can spend and optimize your advertising efforts accordingly.
New Follower Campaign
Not every paid ad will bring you the amount of traffic you desire. Twitter allows you to run the “New Follower” campaign through Twitter Ads. This allows you to pay for promoted tweets that Twitter shows on the feed of like-minded people. It can help you run your brand awareness.
The most important thing that you need to pay attention to is to define your target audience by selecting the right gender, location, language, interests, device, preferences, and more.
Once your campaign is set, you need to create a post that appeals to your target audience. Your call-to-action should not be too sales-y; it should only encourage your targets to follow you.
Keep monitoring your performance to see if it worked or not.
Driving Converting Traffic to Your Website
The goal of an affiliate marketer is to turn their target audience into paying customers. You can do this by sending your customers from the Twitter page to your website.
You can also set up conversion tracking to check your page views, product orders, and email subscriptions. It also enables you to find out your return on investment based on certain actions your audience took when engaging with your ad.
You can also generate your website tags with Twitter’s Universal Website Tag, and place the code all over your website. This way, the analytics can help you understand where the conversions came from.
Affiliate Offer Promotions
Twitter lets affiliate marketers promote their products and services. These promoted offerings are labeled as “promoted” and will be displayed on other accounts’ news feeds, just like your Facebook Ads.
The idea behind promoting successfully on twitter is to strike a balance between your brand’s offerings and value-adding content. If you only post promotional offers but do not provide any more value to your customers, you may end up losing your followers.
Summing Up Twitter Affiliate Marketing
If you simply join Twitter, buy thousands of followers, and start spamming other accounts with affiliate links every day, you won’t be able to make a lot of money.
Twitter affiliate marketing involves a lot of hard work to build your profile, creating a relevant following, make unique, value-adding content, and promote your offering in a genuine and authentic way.
Although you won’t find success immediately, with a little bit of effort and time, you will get your just returns.