If you are looking for new makeup trends and tricks, you need to follow the top beauty influencers on YouTube. They are recognized globally and followed by millions of dedicated followers. Their considerable influence over their fans and continuous trends make them the best in the business.
Here are the top beauty influencers on YouTube.
Jeffree Star joined YouTube in 2006 and now has 17.3 million subscribers from across the world. He has amassed 2.12 billion views on his channel and is definitely a beauty guru that has considerable influence over cosmetics, fashion, and beauty.
James Charles started off in 2015, but in only 5 years, has gained 16.6 million followers. His net worth is around $12 million, which means financial stability is not problem for him, and he has 1.87 billion views on his channel. He was also the first male ambassador for CoverGirl in 2016.
Rachel Levin joined YouTube in 2010 and has 14.4 million subscribers. She has around 3.65 billion views and is known as one of the top beauty influencers on YouTube. Her most famous video got 174 million views, which was a comedy skit where Rachel and her friend dressed up as Disney princesses for a pool party.
Nikkie started in 2008 and has 13.1 million subscribers. She has amassed 1.24 billion views and is known for her creative and artistic makeup looks. She recently broke the internet with her inspiring coming out video, where she shared with the world that she is transgender.
Bethany Mota has 10.1 million subscribers, and she only started out on YouTube in 2009. She is a Portuguese and Mexican influencer who set the platform on fire with her humorous and dazzling personality. She has amassed 985 million views in total. Bethany is a bullying activist and is an ambassador for UNICEF as well.
Michelle joined YouTube in 2006 and has 8.92 million subscribers. Till now, she has gained 1.03 billion views for her amazing DIY and beauty channel. Her most famous video is the Barbie-inspired makeup look, which reached 66.2 million views.
Carli Bybel has 6.19 million subscribers and started out in 2011. She has gained 617 million views in total and is known for her sparkling personality. She promotes kindness and self-confidence through her platform. Her most famous video is about what mistakes you should avoid when it comes to using makeup, which gained 10.6 million views.
Manny MUA is one of the top beauty influencers on YouTube. He joined in 2014 and has 4.76 million subscribers. He has amassed 481 million views in total and was the first male ambassador for Maybelline.
Kandee Johnson joined YouTube in 2009 and has 3.87 million subscribers. She has received 453 million views and creates content to bring her audience a dose of happiness. She has been featured in many popular beauty magazines like Allure, People, Glamor, Huffington Post, Elle, and Bustle.
Nikita Dragun has 2.63 million subscribers and joined in 2013. She has gained 165 million views and has plenty of go-to glam looks that have increased her followers quickly. Her cosmetics line, Dragun Beauty, sold out in under 12 hours.
What we learn from this list of the top beauty influencers on YouTube is that nobody starts out rich and famous (unless you’re born that way). All of the influencers on this list scratched and clawed to be where they are today. With patience, determination, and an understanding of the content that their audience wants, they were able to amass a huge fan base and have benefited greatly from it!