If you are looking for the best social media marketing blogs to follow, you have come to the right place.
Following social media marketing blogs is an efficient yet highly effective way of staying up-to-date in an industry that is continuously evolving. It can help you learn the tips and tricks required for mastering the art of using social media to increase the outreach of your business. Plus, you will also develop deep insight into an industry that involves 3.84 billion users and is worth approximately $100 billion.
If you are a marketer or a business person, these blogs can help you ace your social media marketing game. And if you are an avid reader who’s constantly looking for interesting reading material, blogs based on social media marketing can keep you busy for hours.
To save your time in researching, we have compiled this list of 100+ social media marketing blogs. Managed by leading organizations and renowned marketing entities, the blogs cater to readers of all levels of marketing experience.
Read on to learn more.
1. Social Media Examiner
The Social Media Examiner blog is just what its name suggests. It features great content covering several different social media sites, and lets you examine the ways in which these platforms can be used for different purposes. If you are new to the social media marketing game, this blog should be on the top of your reading list. With lots of how-tos and easy-to-understand marketing guides, this blog is best for beginners who want to quickly gain a complete overview of the best practices in the industry.
2. Sprout Social
Sprout Social is the complete guide to social media marketing for small business owners. The blog posts are loaded with useful marketing advice and the latest updates on social media sites. You will learn how to build a positive brand image and establish a prominent presence in the world of social media.
3. Marketing Tech Blog
The Marketing Tech Blog focuses on the newest advancements in technology, and how they affect the use and impact of social media in our lives. Rethink your advertisement strategies, and make your marketing campaigns more successful by following this blog today.
4. Social Media Today
Do you have lots of questions about social media marketing? Head over to Social Media Today!
They offer a detailed guide to online marketing and content marketing. You will also learn various tips and tricks to use sites such as Pinterest, Twitter, and Facebook to take your business to the next level.
5. Social Media Reports Insight
This blog run by a social media company consists of a fresh mix of social media news, insights, easy-to-follow guides, and the likes. Get the answers to common questions surrounding social media marketing and explore better, more efficient ways of making your campaigns more fruitful.
6. Buffer Social
If you love to use the Buffer app, you will love the Buffer Social blog as well. This is because just like the software application helps you manage business accounts on social media platforms, the blog provides useful tips and tricks to help you succeed even further.
From a crash course on copywriting and the best influencer marketing strategies, to using Facebook Ads and a lot more, follow this blog to learn the most in the shortest time possible. The site also features webinars and podcasts on various topics related to social media marketing.
7. Rebekah Radice
Rebekah Radice is an accomplished entrepreneur, marketer, and blogger. So, it’s obvious why her self-managed blog is one of the best social media marketing blogs out there. The site is overflowing with awesome ideas, top tips, and comprehensive listicles outlining the best strategies for social media marketing.
The must-read article on the blog? How to Manage Social Media Without Losing Your Mind. Do check it out because every marketer needs it at some point.
8. Socially Sorted
Run by Donna Mortiz, the Socially Sorted blog is where you will find multiple ideas, tools, software recommendations and how-to guides for creating interesting and engaging content. She discusses some of the best practices when it comes to using visuals for advertising a product or service. The colorful layout of the blog itself is sufficient to get your creative juices flowing.
The Socialnomics blog stems from the bestselling book of the same name. The posts on this blog will keep you up-to-date with all the recent buzz in the field of technology, and that includes social media as well. Everything is backed by studies and statistics so you can be sure that you are following the right advice.
10. Peg Fitzpatrick
An all-in-one blog for entrepreneurs, this site teaches you all that you need to know about marketing your goods or services on different social media platforms. Get cool ideas on how to build your brand through stellar Instagram stories, hashtags on Pinterest, or discover ways to increase your web traffic through other lesser-known strategies.
11. Jon Loomer’s Blog
Facebook expert, Jon Loomer manages this blog, where he talks about practically anything and everything related to the all-mighty social media giant. You will learn how to manage Facebook ads and discover hacks for better organic reach. However, this blog is not for newbies. You can keep pace with the posts only if you are familiar with the local jargon, and have basic know-how of using Facebook to promote a business.
Sue B. Zimmerman is a business coach who most people refer to as the Instagram expert. Sue B’s aim is to teach small business owners how to become leaders in the industry. And she only relies on Instagram stories to achieve her goals; stories that get potential customers hooked on what the business has to offer. Follow her blog to become an Instagram guru yourself.
Specially created for entrepreneurs, this blog covers several business-related topics from different angles. In the social media category, you will find useful marketing techniques as well as bits of entertaining content.
14. Duct Tape Marketing
Duct Tape Marketing is designed for small-scale business owners who wish to make the most of their marketing plans. It encompasses a diverse range of topics, such as content marketing and SEO, as well as the best automation tools for advertisements and so on.
15. TopRank Online Marketing Blog
Easy to read, comprehend, and implement; the blogs on TopRank Online Marketing will help you identify the best practices for promoting your business on different social media platforms. Many articles also highlight the ways in which you can push your website to rank higher on search engine results pages.
This well-organized blog is divided into different sections so you can easily pick the one that is most likely to answer your marketing problems. The categories include how-to guides, business management tips, and other news related to social media marketing.
Who hasn’t heard of HubSpot?
‘Insights, ideas, and inspiration for modern marketers’ – Hubspot is one of the best, if not the best social media marketing blogs to follow. It’s the ultimate place for getting the most practical and cutting edge advice on social media marketing, as well as learning proven ways to sell smarter, better and faster.
DreamGrow is centered on online marketing with regards to social media websites and content creation. It addresses content writers as well as marketing strategists, and shows them the various ways in which they can leverage social networking sites to improve their personal and professional standing.
19. MarketingProfs Daily Fix
MarketingProfs holds an endless amount of marketing resources. Although most of its content is only available for paid members, its Daily Fix blog is open to all. Check it out for a daily dose of great marketing tips and tricks.
20. Convince & Convert
This blog covers all types of marketing in general, but places a strong emphasis on using social media sites for promoting your goods and services. The main advantage of following this blog is that you will find lots of fascinating topics that are hardly covered elsewhere.
Mashable is a versatile blog focusing on a variety of topics related to science and technology, as well as entertainment. Although it is not predominantly based on social media marketing, you will often come across great articles pertaining to this field.
Get updates as soon as they happen. TechCrunch is an international news site covering a wide variety of topics in the field of tech. Apart from apps, gadgets, audios, and video clips, there is a social media news section that they refresh by the hour. Here you can expect to find the most recent developments in the online marketing sector.
23. Small Business Trends
Staying true to its name, this blog covers the many topics that are trending in the small-businesses marketing industry. In their social media section, you will discover platforms for finding influencers that promise high returns, and learn how to use Facebook Messenger tags to chat blast your contacts. It also offers survey results and what they demonstrate for small-scale business owners.
24. Mari Smith
Mari Smith is known as the Pied Piper of the Online World. Forbes’ ranks her as the fourth Top Social Media Power Influencer, whereas the industry calls her the Queen of Facebook marketing. And that’s all obviously for a reason. Miss out on her blog and you will miss out on a whole lot of valuable information that you could easily benefit from.
25. The Social Media Hat
The Social Media Hat is where you can master the skills required for social media marketing as well as email marketing in one-go. This award-winning resource for marketers around the world is the perfect place for finding reviews of the best marketing tools along with in-depth articles on countless strategies for social media marketing.
26. Social Business
Run by social business consultant, Eileen Brown, this blog talks about the emerging trends in the world of social media and the impact they have on business activities.
27. Ask Aaron Lee
Having trouble making the best possible use of social media to boost your business? Consult Aaron Lee, a renowned social media manager. Although he lives in Malaysia, his blog benefits marketers from all over the world. Follow this blog to see why more than half a million readers hold him in high regard.
28. Altitude Branding
This blog helps all kind of businesses focus on building their brand. For honest counseling on how to promote your business on the web, check out this blog today!
29. Dave Fleet
This blog zeroes in on the effects of social media on brand image, and how it has revolutionized the entire concept of advertising a good or service.
30. Web Strategist – Jeremiah Owyang
Take notes from Jeremiah Owyang’s experience in social media marketing. Jeremiah is a renowned digital business advisor to Fortune 500 companies, so that makes his views and opinions highly credible.
31. Search Engine Land
Are you aware of the type of ads prohibited across social media and search platforms? Or the latest features introduced by the marketing software that you use? Follow Search Engine Land to find out more.
32. The Future Buzz
A no-nonsense blog for social media marketing, this site consists of extremely insightful content. Topics range from digital marketing and branding to PR basics and web influencers. It takes a clear approach to online advertisements and features the bloggers’ own views and opinions related to the various marketing strategies that are so dominant in the industry.
If you are looking for ways to promote your blog or business website across different social media platforms, look no further than ProBlogger. You will learn the best strategies to gain more followers. You will also develop the skills needed to be a successful content marketer.
34. Bad Pitch Blog
Failure is just success in disguise. This blog seeks to educate readers through the mistakes that other marketers have made during their career. You can benefit from the insightful posts to identify the potholes in social media marketing in order to avoid them altogether.
35. The Moz Blog
The Moz is prized for offering powerful tools and expert advice on succeeding in the online world. The authors at this blog are dedicated to helping readers not only build a large following on social media, but also learn SEO techniques to help boost their numbers online.
RazorSocial covers all fields within the broader term of digital marketing. Combine social media marketing with other modes of advertisement, and you can easily jumpstart your marketing campaign. Follow this blog to learn how to do so.
37. Jenn’s Trends
Follow Jenn’s Trends to get a clear explanation and an in-depth analysis of how social media sites work. The articles are based on effective social media management, and contain tips to increase web traffic through social networking sites.
38. Simply Measured
News, surveys, market trends, statistics, social media business strategies, market analysis, and a lot more – Simply Measured is where you will find it all in one place.
39. Revive Social
Head to this blog to find the best social media plugins for WordPress websites, a list of auto posting software, and various other tools that will smoothen out social media management for your business.
Created by Francisco Rosales, the aim of this blog is to help small-scale business owners build a powerful online presence. The blogs consist of tips and tutorials related to content creation, site management, and more ideas that will help you in your marketing campaign.
Businesses need to be where their customers are. And in today’s internet-driven age, that is social media. Site owner, Pan Dyer’s mission is to enable readers to optimize their business and drive more sales by increasing customer engagement.
42. Quick Sprout
One of the most popular social media marketing blogs, Quick Sprout provides you with everything you will need to be a successful marketer. The site is overflowing with highly valuable pieces of content. Use the search bar to find your desired topic easily.
Get tips to create your own startup and take it to great heights through online marketing done right. With this blog, you’ll have the latest news and trends, strategies for growth, and tips for running a business successfully all in one place.
‘Words that work for smarter digital marketing and sales.’
The slogan says it all. Your social media marketing campaign cannot be successful without great content to feature. Use Copyblogger to learn all the tricks of the trade when it comes to writing compelling copy.
Although this site covers all tech news, it’s not hard to come by great pieces that are especially useful for social media marketing.
46. Web Ink Now
This blog is run by David Meerman Scott, a marketing and sales strategist and advisor for emerging companies. He is also the author of 10 different marketing books including the bestseller ‘The New Rules of Marketing & PR.’ Subscribe to the blog to take advantage of his real-life experiences surrounding the use of social media marketing. The best part about following this blog is that it is suitable for non-marketing executives as well.
47. Content Marketing Institute
Want to build a large following and a loyal audience on social media? Check out the Content Marketing Institute to unleash the power of words to grow your social network.
48. Scott Mondy
This magazine-style blog brings you the latest trends on different social media sites. It’s more about the positive and negative effects of social media on our lives. But the critique posts will help you analyze whether you should go with the flow or not.
49. Social Media Club
Learn how to build your customer base, create, and manage social media profiles, as well as read up on other things such as content creation and posting.
50. Sociable Blog
Created for internet marketers by internet marketers, the Sociable blog enriches the reader with priceless advice and the kind of deep insights that you are unlikely to find elsewhere.
51. Social Times (Adweek)
Adweek is an online magazine based on the category that it itself falls into. Its Social Times section brings you the newest happenings and latest proceedings on various social media networks.
52. Marketing Land
Which companies are the best examples of online marketing done right? And what can you learn from them? Follow Marketing Land to find out.
Whether you need stats and survey results for a particular social media site, or the industry in general, Kissmetrics has it all. Graphs, charts, infographics, raw numbers, statistics, and whatnot – the site reveals top secret information that will make you rethink your marketing strategy.
54. Search Engine Journal
Search Engine Journal helps you to increase your business’s outreach and grow your audience in no time. Up your social media marketing game through the helpful information this blog provides.
55. Hootsuite Blog
Hootsuite is an extraordinary tool that enables you to manage multiple social media accounts from one single window. This blog explores the different ways to utilize this tool along with other incredible ideas on social media marketing.
Recode features content from all around the world. So, if you are looking for universal social media marketing strategies, Recode is the place you need to go.
57. Marketo Marketing Blog
101 guides to advanced social media marketing strategies that you can implement in under 15 minutes, and everything else in between – this blog is a powerful tool in every marketer’s arsenal.
Editorials, podcasts, infographics, easy-to-follow guides, and so much more. Unbounce is a high-quality site for professional marketers to reach greater heights.
59. Schaefer Marketing Solutions
Social media as an inbound traffic source is a big deal. And the bloggers at Schaefer Marketing Solutions know this well. This is why they are committed to helping readers make the most of this golden opportunity.
Unmetric takes a unique approach to social media marketing blogs. First, they present common problems and situations that brands encounter, and then provide the solutions and tricks that they adopt to get popular. Check it out today!
Connect with your audience on a closer, friendlier level by leveraging social media. And for the foolproof strategies to achieve this target, follow the Audiense blog.
62. 99 Dollar Social
Did the platform that your business relies on for social media marketing just upgrade its features? How can you leverage it before your competitors? Read 99 Dollar Social to find out.
63. Brian Solis
This blog comprises of lots of interviews with marketing experts, Q&A sessions, reviews of different marketing tools and recommendations for the most effective practices for promoting a business on social networking sites.
Run by Micheal Brito, this blog caters to both small and large-scale enterprises. It provides innovative ideas for businesses to succeed in the online world.
65. Tailwind Blog
Love using Pinterest? Learn how to use the platform to grow your business almost effortlessly.
66. Linked Into Business
If you wish to use social media to market your personal brand rather than a business, you must not miss out on this blog. It will help you learn everything you need to know in order to skyrocket your career using networking sites.
67. Gary Vaynerchuk
Gary Vaynerchuk is hailed for his expertise in leveraging social media to boost a business. To learn social media marketing from the guru himself, follow this blog.
68. The 60 Second Marketer
Jamie Turner is a world-renowned author, speaker, and CEO who teaches marketing around the globe. Follow him and his fellow experts as they take you through the world of online marketing.
Don’t have a clue on how to use social media to promote your business? Or think you know it all already? Agorapulse is a great blog to follow regardless of your experience in marketing.
70. CinchShare Blog
Wish to master the art of using Facebook to skyrocket a business? Read the CinchShare blog that sheds light on Facebook marketing from different angles. But that’s not all. This highly interactive blog also covers other social media marketing platforms such as Instagram, Twitter, and the likes.
71. Ignite Visibility
Discover booming social media video ad sites you shouldn’t neglect, as well as the proper way to advertise on Instagram and Pinterest for visible results.
72. Katie Lance
Follow Katie Lance, a social media strategist as she highlights the best tricks and tactics for marketing on social networking platforms.
73. Thought Horizon
Thought Horizon relies on social selling – a process of developing relationships as part of the sales process. So if you are keen to build long-term customer relationships as a result of social media marketing, this blog is best for you.
74. Likeable Local
Wondering why your social media marketing campaigns aren’t yielding fruitful results? Read Likeable Local to identify what you are doing wrong.
75. The Authentic Storytelling Project
If social media marketing bores you, this blog is all you need to still stay ahead of the competition. Since the posts are written in an engaging, storytelling style you will have no trouble in staying tuned till the very end.
76. Lucy Hall
From generating exciting content, to setting your business’s wheels in motion, Lucy Hall’s blog will enrich you with valuable advice for social media marketing.
77. Neal Schaffer
Neal helps leading brands reach even higher by tapping into the power of social media marketing. And he is generous enough to share his wealth of knowledge and experience with everyone who is interested in achieving the same.
78. Amber Naslund
Amber and her social media-oriented blog are living proof of the immense potential that these platforms hold for businesses to succeed and prosper. Check out the posts to learn how you too can leverage these sites to take your business to the next level.
79. Amy Porterfield
Co-author of Facebook Marketing All-In-One for Dummies, Amy is keen to help anyone and everyone who wishes to benefit from the power of this social media platform. Explore profitable, actionable steps for building an online reputation that will enable you to sell with ease.
80. Sprinklr’s The Way
Case studies, whitepapers, data analysis and more – this blog will help you keep up with social media news and trends.
81. Postcron Blog
In this blog, you will find the top tips, tools, guides, info, and much more on social media and digital marketing at large. Alternatively, you can use the Postcron tool to schedule your posts without having to worry about publishing them at the last minute.
82. Lilach Bullock
This is sure to become one of your favorite social media marketing blogs. Lilach Bullock writes product reviews and discusses useful tools for implementing social media marketing strategies. Do check out her informative post on creating beautiful promo videos with your iPhone.
83. Social Pilot
How do you handle negative comments on social media? Or a bad review from an angry customer? This blog will help you figure out the right answer to these roadblocks in social media marketing.
84. Keyhole Blog
A start-to-finish guide on Instagram influencer marketing, top Twitter and Facebook analytics tools for this year, and a lot more – Keyhole is the blog you need to follow to breeze through social media marketing.
What factors cause bad buzz and crises on social media networks? And can you save your brand image from being tarnished by such events? Get the answers at Digimind as it revolves around crisis management on social media sites.
Do you run a virtual assistant service? This blog offers great advice for virtual assistance businesses to come into the limelight and find clients on social media sites.
87. Sorav Jain’s Blog
This blog is useful for businesses based in South Asia as it is run by an Indian marketing consultant, but can help other businesses worldwide too. The blogs posts are meant to help businesses develop a deeper understanding with their local clientele by connecting with them on social media.
88. Social Beat
Social Beat provides the reader with tips and tricks for ROI-driven social media marketing. It also covers SEO techniques, content marketing, and real estate digital marketing on the same platform.
Social media marketing tips coupled with branding strategies – this blog discusses various ways to grow your business.
Quintly is hands down the best social marketing analytics blog for senior professionals. It features lots of raw data along with the lessons that marketers learn from those stats. This site will help you track and measure the effectiveness of your social media profiles.
Comparison charts, custom recommendations, metrics, and more; Sotrender blog aims to enable marketers to make better decisions when it comes to promoting a product on Facebook, Twitter, YouTube, or Instagram.
92. The Social Ms
Looking for ideas on what to post to your social media pages? Get some inspiration from the Social Ms.
With the valuable information available on Heyo, you too can uncover the secrets to building a social media marketing strategy that lets the money roll in.
94. Chatter Buzz
Learn how to write unique content, master SEO techniques, manage PPC campaigns, and use it all in combination with social media marketing.
Want to create live videos to connect with your audience on Facebook? Check out the SocialLive blog for all kinds of tips and tricks.
This site might not be for everyone. Nonetheless, we just had to include it in our list of top social media marketing blogs because of how unique and impressive it really is. The mission of this blog is to help pet bloggers and pet enthusiasts build a large following on social media by sharing cute and endearing pictures of their loving animals.
97. Ignite Social Media
Brought to you by experts in the space, this blog is good for large consumer brands that wish to specialize in developing social strategies.
98. Brands Network Blog
Press releases, eBooks, and whitepapers, Brand Network augments social media advertisements using managed media services.
99. Buy Real Marketing
Did you know you can ‘buy’ Facebook likes, Instagram followers, and YouTube views? In case you wish to take the shortcut to boost your online presence, head to Buy Real Marketing. Their blog includes ways to use their services as well as ways to increase your web traffic organically.
The blog for the Hiplay app, this site is primarily based on how to use Hiplay for social media automation.
What are the new rules of driving meaningful engagement on Facebook? How can you work with Influencers? What is the best way to advertise on TikTok? Get the answer to these questions and more on the Likeable blog.
102. Honey Bar Media
A social media marketing blog designed solely for real estate agents. On this blog, you will find success stories from people who were able to generate leads for real estate agents, and had lots of fun in the process.
There are quite literally countless blogs on the internet that talk about social media marketing. However, these 100+ social media marketing blogs are the best ones that are worth your time and reading efforts.