SEO and social media marketing services play a major role in your overall marketing strategy.
For the success of your business online, it is essential for it to be sufficiently visible. When done well, SEO and social media marketing establish your brand image in a way that makes you more relevant in the eyes of your target audience.
Furthermore, when your marketing strategies are combined with practical marketing tools for businesses, you can look forward to unmatched ROI, lead generation, and conversions.
To truly understand how the two services work in tandem, we must delve into details of what they are first. Only then can you truly begin to realize their potential, and how you can achieve measurable results from them.
Breaking Down SEO
Search Engine Optimization, or SEO, is an umbrella term for methods and techniques that aim to optimize your web content for Google or other search engine’s search algorithms.
The objective is to bring your site and relevant pages as close to the top of search results when a potential customer looks up a relevant keyword. In essence, SEO makes sure that when a service or product you promote is being searched, the searcher can reach you. If done right, it can give you a massive edge over the competition.
SEO brings traffic to your website organically from search results on search engines by placing your brand as an authority in its niche. Not only does it increase the amount of traffic but also the quality of traffic coming to your site (which means better conversions).
The Stages of SEO
A lot of things go into optimizing content and design to meet and exceed Google’s standards. From the performance of the site itself to keyword research and usage, analytics, permalinks, sitemaps, links and anchor texts, and the quality of content, everything has to be on-point.
Search engine optimization can be broken down into three distinct types:
- Technical SEO
- On-page SEO
- Off-page SEO.
Technical SEO is the first stage of the SEO process. It has nothing to do with the semantic content of the website. It is more about how the content is presented and laid out for search engine bots and human visitors alike. The objective is to make sure that a site is easy to navigate and provides good-to-great user-experience.
Technical SEO involves tweaking configuration settings, coding, and the sitemap, among other things. The ease of crawling and indexing play a massive role in the optimization of a page or site.
The second stage is on-site SEO, and it primarily has to do with content and other elements found on a page. The main focus of on-site SEO is providing search engine bots and human visitors enough signals to clarify what your business and site is about, where your expertise lies, and what you do well.
The better the on-site optimization, the more chances are that you’ll be able to establish your authority in your niche.
In the third and last step, you can use off-site SEO techniques to supplement your other optimization strategies. Off-page SEO mostly revolves around link building and branding. Backlinks from trustworthy sources establish your credibility, and so they can significantly affect your position on results.
However, black hat practices are quite common when it comes to off-page SEO. And these can have a disastrous effect on your site’s credibility in the eyes of search engines. If caught, your site may get black-listed and your pages would never show up on searches. Just the more reason why you should go with an agency that provides expert SEO and social media marketing services.
Benefits of Hiring SEO Services
1. Organic Traffic
Users don’t usually go past the first three results that show up on search. That’s because they trust search engine algorithms to provide the best results first. And they know that they will get the most relevant and credible information from these top results.
So, if you manage to end up on first page, as is the goal of SEO, more people are likely to click on your page.
You must’ve heard the saying: the best place to hide a dead body is on the 2nd page of search results.
2. Redirection to Relevant Pages
Your e-commerce website or online business pages can also benefit greatly from SEO services. By optimizing your product or service descriptions, you can use them to drive sales, while building the authority of your domain at the same time.
This serves a dual-purpose. Every sub-page (product page or informative blog post, for example) that performs well, will bump up your other pages in rankings as well.
For affiliate marketers, you can optimize informative content on your site to divert traffic to the pages of the affiliate products you’re promoting.
3. Improving the User Experience
SEO does not always work in overt ways. If you make SEO a big part of your marketing strategy, it will also work subtly to boost your rankings.
Google wants to deliver the best information to its users based on its understanding of what people want out of websites.
If you want your website to be rated, you will have to make the experience as comfortable and satisfying for the user as you possibly can.
As more and more users leave your website having gotten everything they needed, Google will note that and reward you for it. On the flip side, when bounce rates are high, you can expect your rankings to suffer.
4. Brand Recognition
Once any page of your website has appeared on the first page of Google search results, users perceive you as a credible source. There is nothing better in marketing than creating an identity that sticks in the memory of customers. And by ranking in the top results for relevant search terms, you’re building trust that will pay off for years to come.
If you are seen as a site that values customers and their user experience, it requires little imagination on the users’ part to assume you will be good at business too.
5. Indirect Promotion
Where your content is good enough, more people are likely to share it through word of mouth and on social media platforms.
So, your brand is promoted to people who may not be actively looking for your services on search engines at that point in time. Your content could convince them that they need you right then, or maybe look you up in the future. In any case, it’s a win-win.
6. Homogenize Brand Voice
Professional optimization will homogenize and harmonize all content on your site. This is essential for branding and ensuring that the messaging and voice remains consistent across all pages.
Social Media Marketing
Social media marketing is the use of one, two, or several social media platforms to promote your business. This includes creating strategies around posting promotional content, images and videos, informational blogs, and leveraging relevant trends for maximum impact.
The Vital Role of SMM Service Providers
There are many benefits to hiring a social media marketing service for your business instead of going it alone.
1. Maximum Lead Generation
The experience of a professional firm in lead generation using analytics to find the right audience will come in handy. You may be able to get likes on your own, but experts can convert the likes and subscribers to actual money-spending customers on your website.
So many different consumer bases and target audiences occupy the social media space that it is foolish to go in without a strategy. You need to find meaningful leads, and a SMM service does just that.
2. Enhanced Brand Visibility
Brand visibility is an essential end-result of a business’s social media activity. When you market your page right, you can be hugely successful in bringing your brand into the limelight.
It doesn’t matter how flashy your logo is or how great your product or service is. Your brand only gains recognition if it is represented well on all social media platforms. You need consistency in voice and message delivery. Your brand needs a personality that stays relevant even as times change.
3. Building Customer Relationships
Engagement is the name of the game if you want to succeed. A professional marketing service provider can look after all of your social accounts. They’ll engage your customers, resolve their queries and place your brand as one that is sensitive to what its followers are saying.
This can give you a serious edge over your competition.
4. Brand Building and Image
It is often difficult for businesses to define and articulate a vision for their brand in so many words. The vision might be there, but finishing touches are often required. A social media marketing service can help you get right down to the core of what value you provide to customers by developing your brand’s identity.
A strong brand identity is critical in making your brand relatable to your target audience. And again, this means more than just the logo or a few catchy posts. You need guidance on the creative development and establishment of brand standards, personality, tone, and outlook. A workable strategy is only possible if competitive analysis is performed and brand differentiators are studied.
Social media marketing already sounds like complex business, which is why a team of experienced marketing professionals is the order of the day.
5. Understanding the Intricacies of Social Media Users
Your target demographics vary depending on the social media platform in question. Facebook is all-encompassing with its reach, Instagram is more for gen-Z, while you can find techies on reddit.
Certain social media platforms may be better than others for the niche your business occupies. So if, for example, your target audience is teenagers and young adults, it would make sense to market more on platforms like Snapchat and Instagram where they are most active. If you’re a plumbing brand, for example, perhaps putting all your money on Instagram is not a good bet.
Whoever you target, on whatever platform, the end goal is to trigger a sale. This is why it is important for you to leave your social media marketing and management to experts.
A professional marketing service will know what it needs to do where, and how to push the right buttons to bring more traffic to your e-commerce site or business page.
6. Measurable Results
Since you hire these services on a monthly or weekly basis, you set measurable KPIs or goals that they look to achieve. This is necessary to make sure your strategy is moving forward. You set goals beforehand, which they strive to achieve on a systematic basis.
7. A Marketing Strategy Backed By Data
It’s never a good idea to jump into social media without a plan. If you’re posting content haphazardly on different social media platforms with only short-term goals in mind, you’re doing it wrong. Social media marketing service providers come up with a comprehensive marketing strategy carefully created with insights into what will fetch results.
This will include research on what kind of content your audience is looking for and creating such content. Data will also dictate when to post for maximum engagement, and what kind of content does well.
8. Analyzing Efficiently and Adapting
Once a social media marketing strategy has been presented and implemented, it is also important to keep a check on what results suggest. A marketing team keeps a check on whether or not strategies are working, or if something needs tweaking. The team has the ability to analyze and adapt to keep getting better.
SEO and social media marketing services can be the difference between a struggling business and one that is taking the world by storm. If you’re looking to make your brand stand out in the competitive online space, you need both these services backing you up.