10 Secrets Aldi Doesn’t Want You to Know | Know the Truth

2. It Is Not As Cheap As You Think

Aldi has made its reputation based on its very low pricing and it is no scam that their prices are much lower than their competitors’.

However, if you go through the effort of comparing their prices to the prices of other store on a product by product basis, the difference isn’t that spectacular. Aldi’s stellar marketing tactics just makes you think that it is.