Are you in the real estate business?
There is no denying that the real estate business is a cutthroat industry where consistently making property deals worth millions of dollars can be nerve-wracking. You can stay ahead of the game by using the best marketing tools for real estate agents.
Every industry is unique and has its own specific strategies to implement. Just like there are unique marketing strategies that a financial advisor can use to benefit their business, a real estate agent can also implement the tools mentioned in this article to make a more powerful marketing plan.
It is difficult to compete with well-established realtors when you are operating in the same area. Operating in the same area usually means having access to the same listings. Therefore, the advantage goes to well-known realtors who have a pre-existing massive customer base as they’ve been doing this for years. Due to their strong connections, they get to know about the listings before others and connect buyers to sellers faster.
To outshine your competition and make a name for yourself in the industry, you have to put in the effort. Succeeding in the real estate business surely requires negotiation skills and knowledge of the real estate market. However, you must excel in your marketing efforts to make the most of your skills.
The following marketing tools for real estate agents will help you in connecting with your potential customers and converting them into your loyal and satisfied clients.
1. Aesthetic Online Presence
The first of the many marketing tools for real estate agents is visual effects! The first impression is truly the last impression in this business. The customer will click to go on your listings only if the initial look of the website is inviting.
An average person decides to click on your website within 15 seconds of looking at your link. This same person is ready to spend thousands of dollars to rent or even millions to buy a property through you. Yes, the stakes are high! This is why you must try your best to create an aesthetic online presence.
Your website should not only display professionalism but it should also have a crisp and to the point outlook. It should be easy to browse through and display all the necessary details of the property. You can also make it more exciting by showing a glimpse of upcoming projects.
Moreover, the website should be used to convey the personality of your brand. Make the whole experience of using your website memorable and this will lead to an increase in your brand recall. You can do this by introducing a game element for searching for a house as per the customer’s criteria. This can make it more exciting for customers to use the website. This, in turn, will set your website apart from others.
Professional photography is a powerful way to express the luxury of a property. It will give your website an edge as you will portray an elite lifestyle that other mediocre real estate agents can’t. It will also make your clients see more potential in the property.
Furthermore, a recent study by the National Association of Realtors claims that 99% of Millennials look for a house online. Therefore, it becomes even more important to have your A-game on various online channels to build a clientele.
2. Email Marketing Campaigns
The second tool from the many effective marketing tools for Real Estate Agents is email marketing. Email marketing campaigns are one of the most effective marketing tools for real estate agents. You can collect their information by displaying a call to action when they first land on your website.
Once you have their email addresses recorded, you have established a new way to contact them. Use this to your advantage. You can encourage them to work with you by sending them reminders. It can be an email about a new property listing that fits their criteria.
The key to successful email marketing campaigns is to know your customers. You must send them clear and concise emails only about what you think will interest them. For example, if a client was looking for downtown apartments in LA, don’t inform them about a new listing in Chicago. You can only target them efficiently if you know their preferences.
The ultimate goal of your email marketing campaign is to generate traffic to your website. To achieve this, you should start by introducing your company and why they should work with you. Your emails must also include links to your website and alluring photos.
3. Social Media Marketing
Social media is a platform that, when employed correctly, works 24/7 for your real estate agency. To make the most of it, you have to be active on the popular social media platforms and create content that generates customer engagement.
Updating your social media profiles on a daily basis will create higher visibility for your brand. Social media can help you create awareness about the properties you have enlisted. It can be your way of getting recognition as a luxury real estate agent.
A responsive social media presence helps you open up more ways of communication. Customers find it easier to comment on a picture through an app on their phones than opening up a website. This will make you more approachable to your customers. They can ask questions simply by sending you messages on a social media platform. This will be hassle-free for them and even less time-consuming than emailing you.
So social media marketing helps you stay in touch with your customers and is among one of the most useful marketing tools for Real Estate Agents.
4. Search Engine Optimization
Search engine optimization is a key component of marketing for real estate agents. You can’t make any successful deals if you don’t reach your customers. How will people contact you if your website doesn’t appear in their search results? This is why your website must pop up amongst the first few suggestions whenever someone searches for real estates in your area.
Search engine optimization will automatically lead to business. No matter how low your conversion rates may be, if more people see your website then more people will do business with you.
While you may think people spend hours searching for websites for a high investment like houses, the reality is they don’t. Competition is aggressively increasing every day. In 2018, reportedly there were 1.8 billion working websites. If you want to run a successful real estate agency, you must appear in the top results.
In the fast-paced world, time is important. Most people want to save their valuable time and don’t go to page 3 to look for real estate agents. People want to get everything done quickly. This includes finding something as important as their dream house!
Search engine optimization will help you increase your presence in organic search results. This will help you connect with your potential clients. Therefore, investing in search engine optimization is very crucial to your success as a real estate agent.
5. Mobile Engagement
The best online websites always contain a responsive mobile element! Your real estate agency website must also have a cell phone friendly version or a separate application altogether. It is far easier to search for things on your phone. Nobody wants to go through the hassle of turning on their laptop.
The best way to provide convenience for your customers is to have continuity across different electronic devices and this comes down to the responsiveness of your website. Your potential customers should be able to view your latest property listings on the go.
This is when contextual messaging should be practiced. Imagine sending them details about a property while they’re viewing it. Such messages will be saved on their phones and they can compare the specific details when they’re making a decision. This is much better than giving out a pamphlet that they’re only going to lose.
Furthermore, your app can be enhanced in several ways to target your customers better. For example, by using access to their location, you can suggest more houses in the vicinity that they’re already viewing. This will provide them with even more options to choose from! Therefore, mobile engagement, although simple and obvious, is definitely an important marketing tool for estate agents.
6. Updates in Real Time
Real-time updating is a marketing tool that will truly change the buying or selling experience for your customers. Imagine falling in love with a house within your price range only to find out later that it was already sold. This leads to utter disappointment.
Updates in real time help you avoid such mistakes as your customers will instantly know when a house is sold. Similarly, the customers should be informed of any new listings or price changes in any houses. This can help perk their interest in a property and encourage them to take action to finalize the deal.
7. Newspaper Advertisements
Many modern real estate agents focus too much on digital marketing and forget to make use of newspaper advertisements. It is important to understand that the digital landscape is highly saturated and does not guarantee exposure.
On the other hand, newspaper ads will surely give you a large reach and catch different audiences. It is one of the oldest ways of reaching a mass audience. People still have the habit of reading the morning newspaper to stay updated on socio-political matters.
Traditional marketing tools like newspaper advertisements help you reach a different target market. Older people may not be so active online but they are more likely to read the newspapers. This way, you can expand your customer base and create awareness for your real estate agency at the same time. Furthermore, publishing an Ad in the newspaper will make sure that people remember you when they are looking to sell or purchase a property.
8. Real Estate Publications
Becoming part of Real Estate Publications is a strategic tool to market your business. Obviously, it will create awareness for you and bring in more business. Furthermore, it will give you a credible positioning in the minds of your customers.
Winning a credible position is a huge advantage. This will help you in landing deals with valuable clients who buy elite properties and bring in huge profits. Once you are part of a deal with such a client, you will establish an entrance into their network. They will suggest you to other people in their social circle.
As a result, you can focus more on high-paying deals and generate more commission as a real estate agent. In other words, using Real Estate Publications will have long term impacts on your networking and help you create an elite clientele.
9. Test Marketing
Test marketing is when you analyze the effectiveness of the different marketing tools that you have employed to attract more clients. This is important to find out what’s best for you and use it to further improve your performance.
Thankfully, in the current digital era, leads can be bought. You can use these leads to test different marketing tools and identify the most effective ones. Test marketing will help you conclude which tools were more successful in converting leads to customers.
This way you can spend your marketing budget more wisely. In the future, you will only use the tools that work best for you. This will assist you in generating a higher return on your marketing investment.
10. Paid Advertising
In our everyday lives, we can’t open any electronic device without a billion ads popping up in a millisecond. However annoying, some of these ads really do catch our attention and are often related to our interests.
This is not a complete coincidence. Our browsing history and caches are looked into before deciding what advertisements will be displayed to us. These Ads are customized to match our preferences and taste. This is what makes online advertisements an effective marketing tool for real estate agents.
Almost all of the large social media and high tech companies like Facebook, Google, and Instagram have generated a new stream of revenue by offering to display targeted advertisements. These Ads can be an effective part of your digital marketing plan.
By including the paid advertisement tool in your digital marketing plan, you will be able to fully use online platforms. You can advertise all of your social media content and create more traffic for your profiles. This will surely expand your customer reach and will help you sell or rent more properties.
Furthermore, running paid social media Ads is a cost-effective tool to reach such a large audience. If you simply want to create awareness, you will be paying on a CPI basis (Cost per 1,000 Impression). Running an Ad on a social media platform is also affordable, but creating such ads is even more inexpensive. This is a major advantage of using social media advertisements to reach your target audience.
11. Content Marketing
Content marketing is a subtle way of engaging your potential customers by educating them. This way, you reach your client community in a helpful manner and earn their following. You put out information that will be helpful and educate them about anything related to your business.
The real estate business is something that interests the majority. Housing is a basic need and many people want to indulge in home décor. You can generate unique content by writing blogs about different things.
One could be a blog with tips on what factors to look into before buying a new house. Another blog could be interior design hacks for your existing home. This way you can gain a huge following of people and indirectly increase your popularity as a real estate agent.
Content marketing is not where you post your listings or constantly talk about your brand. You have to gain people’s trust by investing your time and effort into helping them first. The ultimate goal is to give them professional advice that displays your competence and at the same time share valuable information.
After being impressed with your suggestions, people will surely look into your work. You will have a strong connection with them. Hence, they will be interested in your website and also remember you whenever they are looking for a house. This is the kind of marketing power you should aim to have!
12. Influencer Marketing
Influencer marketing is mainly collaborating with a person who has a large following online. It’s a hack to the traditional marketing done by celebrity endorsements. They don’t necessarily have to be celebrities though. These individuals are in a position to influence a lot of people’s opinion about you and your brand. Their power lies in their followers.
Influencers are followed for different reasons. It could be someone creative with a lot of knowledge they share with their followers. They usually generate a large following due to their credibility and honest suggestions. It can be anyone who has a large following.
To capture the benefits of influencer marketing as a tool for real estate agents, you must choose the right influencer. There must be some connection between this person and the real estate industry so that their followers are beneficial for you and take interest in your brand. It could be an interior designer who is creative and has a very aesthetic profile.
The influencer will introduce you and your brand to their large online community. This community should ideally include people who can be your potential clients. They will create posts that will cause engagement and curiosity about your service. The influencer will present you in a positive light to their large following and this will help you gain their trust. That is why choosing the right candidate to be your influencer is crucial.
So overall, influencers are the key to an effective digital marketing plan in the modern digital landscape. They can help you create awareness and expand your reach by connecting you with their large following.
13. Open Houses
Yes, digital marketing is great but it is also important to get yourself out there. Humans are social beings and there is no better way to connect with them than meeting them in person. Your ability to sell houses heavily relies on your persuasiveness. This is why it’s important for you to not only communicate with your clients online but also meet them in person to show them the house.
Moreover, a lot of people feel pictures can be deceiving. They like to see a house in real life before proceeding to buy it. Showing so many people the same house can be time-consuming as well as repetitive. For this reason, hosting open houses is the best way to go about it.
An open house can help you show the house to many people at the same time. You can invest a little time into decorating it and giving it a homely feel. It instantly makes a property more attractive to buyers.
14. Live Streaming for Engagement
Whether it’s on your blog or your social media profiles, live streaming of a successful open house will catch attention. If you show people a house through live streaming, they will trust this coverage more than the pictures.
This is a great way to get engagement on different online channels. It will show your followers that you are an active professional who makes every effort to showcase their listings.
Furthermore, it will also give people a chance to see the house through detailed coverage. Sometimes, people might be interested in a property but are unable to visit it due to their busy schedule. Live streaming that property will surely compel them to take out the time to personally visit it.
15. Virtual Reality
This marketing tool will take you one step higher on the ladder of the top real estate agents in town. Virtual reality is a powerful marketing tool that will surely give you an upper hand in the industry. This technology will change the buying and selling experience for your clients. It will save their time and provide them with the comfort that your valued clients deserve.
Before viewing a property in person, they can get a 3-D feel of the space. They can get a virtual reality tour to decide whether they are interested in a property or not.
As a real estate agent, a lot of your time is consumed in showing people your listings. Sometimes, people get ticked off by something as little as the positioning of a window. This is why giving people a virtual reality tour before investing your time on a property visit can be beneficial.
You no longer have to waste your time trying to convince people that a property is worth buying. They can simply view it through virtual reality technology and decide if they like it. If they do like what they see, then they can schedule an actual property tour with you.
It helps you save your time and effort as well as theirs. Hence, making proper use of technology and incorporating virtual reality can be a game changer for any real estate agent.
16. Drone Photography
This is one of the tried and tested marketing tools for real estate agents. Drone photography helps you give your customers a holistic view of the property as well as the neighborhood.
It especially increases the appeal for properties that have large outdoor spaces. Your clients get to see a breathtaking view of the garden and the surrounding area. This way they are more inclined to invest a high amount of money for such a large property.
Furthermore, with an exceptional aerial drone view, properties are known to sell much faster! This is something that is already being practiced by renowned real estate agents worldwide. Offering drone photography for your large properties will help you seal the deal months faster than usual.
17. Television and Radio Shows
Television and radio are some of the oldest tools for marketing. Now that people have shifted to digital marketing, they sometimes underestimate the power of such traditional tools.
Sometimes, in order to give a face to your brand and get name recognition you need to go on air. The TV show can be about renovating houses of underprivileged people or redecorating a celebrity’s indoor space. It’s all about connecting with the mass audience to build a name for yourself.
Furthermore, being a well known real estate expert will build your credibility. This will help you make a name for yourself in the industry. All you need is a unique element to your real estate stories. As a result, you can become more popular than you think!
18. Experiential Marketing
Experiential marketing is a way to connect your previous satisfied customers in your marketing plan. Your potential clients will be more impressed by hearing the positive review of your actual clients than watching old advertisements.
You can organize a tour of a historic building with beautiful architecture. If the event is related to something you are passionate about, you will be able to host it better. You can invite your former clients to mix in with your potential customers. Hearing about your dedicated work ethics from your former clients will eradicate any hesitation your potential clients may have.
This event will be an experience your potential customers won’t forget. It will be a way of winning over their trust and emotional attachment. This is far more effective than verbally telling them the benefits of buying a property through you.
19. Word of Mouth
Last but not least, word of mouth is a marketing tool every business heavily relies on. Real estate business involves high investments and lifelong decisions. People prefer to work with agents they know of and can depend on.
Most people will only choose a real estate agent who has closed a successful deal for someone they know. They need to be a first-hand witness of how you help people find their dream house. This is why word of mouth is such an important tool for real estate agents.
You can encourage your customers to talk about your service in various ways. The most important thing is to delight them. They need to have the best experience with your service to recommend them to their friends and family.
Moreover, keeping in touch with former clients will keep you fresh in their memory. Send them an email to wish them well on their holidays. Simply stay connected to become a part of their social network so you can meet more people through them.
Last Few Words
If you truly want to maximize your potential as a real estate agent, try to incorporate the marketing tools explained above. These proven marketing tools for real estate agents will uplift your position in a highly competitive market. These tools will help you generate far more leads and close valuable deals.
Your main goal is to increase your customer base and leave your customers highly satisfied! Furthermore, all of your marketing tools must work to complement each other to create the maximum positive impact for you. If you design your marketing plan correctly, then the suggested tools above will definitely start to show results.
Overall, in an evolving market like real estate, to stay ahead of the game you need to apply advanced tools. This will help you outshine your competition. Only then will your hard work and invested time start to pay off and show in your books.