Entering the world of tech blogging, but have no idea how to write a technical blog?
Technical blogging is an altogether different genre than other forms of blogging. One needs to be great at researching technical topics and then create content on the same. Writing a technical blog may be tedious, but this hard work is going to differentiate you from all the other bloggers out there.
If you want to write technical posts on your blog, then you must read this article to know all the tricks of the trade.
Here are some tips that can help you create great technical blogs.
1. Know Your Audience
First things first, you need to know the audience that you are writing the blog for. While this is significant in creating all kinds of blogs, it holds particular importance when it comes to technical blogs. You must know who is going to read your blog and then create content accordingly.
When you know your audience, you will be able to create the kind of content that resonates with them. It will also give you an idea about how to structure your blogs and the level of language and tone that you should be using.
The best way to do it is to create your audience personas. When you’ve created these personas, you can keep them in mind when you’re creating a blog post. This will make writing a technical blog simpler and will also help you connect with your audience.
Another benefit of knowing your audience is that it helps with your SEO efforts. When you know your target audience, you can use relevant keywords that can help you reach the top of the search engine rankings. You will be creating content that your target audience is searching for, and that is the key principle of SEO.
2. Brainstorm Ideas
When you are done with creating customer personas, the next step is to choose a topic that you will be creating content for. This is one of the most important and difficult phases of writing a technical blog. You have to find a topic that will interest your target audience, and this can prove to be a daunting task.
If you are not sure what you should be writing about, then the best way is to look back at your target audience. What would they like to read? Is there any problem that they want solutions to? Is something trending that you think they’ll want to know more about?
You should get plenty of topics when you go through each of these questions for your target audience. Another tried and tested method to come up with great topics for technical blogs is to use Google Trends. You can figure out what people are talking about on any given topic.
Some other websites that can help you during the brainstorming for topics phase include SEMRush, Alexa and Buzzsumo. All of these sites can help you determine a topic that will do well with your target audience.
Some common topics that you can try include:
- A step-by-step guide on any technical topic
- A numbered list
- An in-depth review
3. Set Your Goals
Now that you have a topic in mind, as well as the target audience, the next step is to determine the goals you want to achieve with this blog. Make your goals specific. It will help you focus on one main idea.
Your goals can be anything, such as giving your audience in-depth knowledge about a technical topic or stating facts that they didn’t know before, etc. Keep yourself focused on achieving whatever goals you decide for yourself.
Once you have decided on the goals that you want to pursue, let go of anything that doesn’t contribute to achieving your goal. Don’t put everything that you can find into the post as it can become boring and many people are not interested in reading very long posts.
4. Research About the Topic
Now that you have a great topic and have set your goals, the next thing is to dig deep into the topic and research about it as much as you can. You can conduct secondary research using the Internet or conduct primary research if you have the time and resources.
Use all the resources that you have and take note of everything that you come across. If the information seems interesting and you think that it can help your audience understand the topic better, then note it down and add it to your blog where it fits perfectly.
5. Structure of the Blog
Your technical blog post must be well-structured. It should have a beginning, a middle, and an end. This will keep your audience on track and interested in your blog.
The introduction is the most important part of any blog post. The first paragraph convinces the reader to stay and read your blog. Therefore, your introduction should be perfect. It should tell the audience what they will achieve from this blog. Don’t give away the entire blog post in the introduction too. Save the best part for the end or the middle, but try to intrigue them with the introduction to such an extent that they are obliged to read further.
The middle part of the blog is where you give the readers everything that you promised in the introduction. Put in as much detail as needed and use lists and headings to keep things interesting. Formatting the blog to make it aesthetically pleasing is also very important.
The conclusion is where you sum up everything that you have written in the blog post. Tell them about your opinions or findings and conclude the blog post with a solid call to action.
6. Keep It Simple
A lot of technical bloggers make the mistake of making the blog too difficult to read and understand. The key to success when it comes to blogs is keeping it as simple as possible. Don’t try to include very difficult words in your blogs unless it is necessary.
The best approach is to consider a tech-savvy high schooler in mind when you write your blog. You don’t want to give them something that is too complex to understand and follow. It will simply kill the purpose of the blog.
Use simple language and some technical jargon, where necessary. Add in some simple examples to let the readers understand what you are trying to convey to them. Don’t forcefully add difficult words as it will just leave the readers frustrated.
7. Use Appropriate Keywords
Your technical blog is only as good as its ranking in the search engines. Technical blogs are no different than normal blogs when it comes to SEO. You must apply the same SEO best practices here that you would’ve used in any other blog.
You must use appropriate keywords in your blog. Use a keyword research tool if you are not sure about which keywords to choose. Make sure you also identify and include a long-tail keyword in your technical blog. Phrases with 3 or 4 words are considered as long-tail keywords.
It is easier to rank higher with long-tail keywords than with one-word keywords. For example, people can easily find this post if they search for “how to write a technical blog”. On the other hand, using a generic keyword like “technical blogging” may not give us the results that we expected.
Learn to find appropriate long-tail keywords for your tech-blogs and move up the search engine rankings in a jiffy.
8. Use Examples and Analogies
Adding examples and analogies in technical blogs make it much more interesting and easy to understand. This becomes especially important when the topic itself is difficult to understand. An example can help your readers understand your point better.
Analogies are comparisons that help your readers understand the concepts easily and clearly. However, make sure that the analogies and examples make things simpler and not more difficult for the audience.
Keep things as simple as you can.
9. Include Links
Your readers will run away if you add too much information in one blog. Remember, people have the attention span of a goldfish. So, you have to keep this in mind when creating your blog. If you have a lot of information that you want the readers to know, then it is best to add links to places where they can read about it if they want.
Linking to related posts created by you or others can be done by hyperlinking text. You can also add a section of further reading at the end of your blog and include these links there. You may use both these techniques in your technical blogs as well. There aren’t any hard and fast rules to follow when it comes to blogging.
10. Formatting Is Important
As mentioned earlier, people today don’t have a long attention span. Furthermore, they prefer blogs where they can get easy and quick information. Most of them skim through these blogs; therefore, it is important to format them perfectly.
If your technical blogs just consist of long paragraphs, your target audience will be driven away. Therefore, you must add heading and sub-headings to it. Add numbered lists, bullet points and indent sections so that your readers know what is important.
Use colors to draw your reader’s attention to important parts. Utilizing white space effectively is also very important. Also, keep your paragraphs short. It makes the content easy to read.
11. Edit Your Work
Once you have written the post and formatted it, don’t think that it is ready to be published yet. You still need to proofread and edit it. Editing is very important as it can help remove small mistakes that you may have overlooked when writing the post.
Editing your work also refines it and improves its readability. It is best to ask someone else to help you edit your blog. But make sure it is someone who understands blogging, your target audience and your goals.
12. Publish Your Post
When you are sure that the blog post is perfect, it is time to publish it. You can use any platform to publish your technical blog. However, make sure you run it by someone before you go on and click on the publish button. Also, check the SEO scores of your blog before publishing it.
You’ve published the post. Do you think that your work is finished?
Well, not yet!
13. Promote Your Post
You have published your post, but the world doesn’t know anything about it. You need to get your post across to your audience. This is where promoting your post comes into play. Here are some simple yet effective ways to promote your technical blog post so that it reaches your target audience.
- Share your post on social media. Use relevant hashtags and keywords when posting about your blogs.
- Email the people you think can benefit from the post.
- Post about it on relevant groups.
All of this can help promote your post so that it reaches your target audience and gives you the results that you expected.
The process of writing a technical blog may be overkill, but it can make a lot of difference when it comes to the success of your blog. Furthermore, these things become simple once you start doing them regularly.
Follow these simple tips and tricks on how to write a technical blog and let us know how they helped you.