How to Write a Blog on Tumblr [Step by Step Instructions]

How To Write A Blog On Tumblr

Want to start blogging but wondering how to write a blog on Tumblr? You don’t have to worry. When you first start blogging, you might naturally gravitate towards WordPress, Blogger, Medium or even Weebly but Tumblr is also great for this purpose.

The good news is that Tumblr has slowly grown to become a popular blogging platform. The interface might appear odd to you but the low maintenance nature of this medium makes it the perfect choice for beginners.

Why Pick Tumblr?

Even seasoned bloggers who’re tired of looking after their blogs can switch to Tumblr. It’s a flexible platform and it has a large audience. Tumblr differs from other blogging platforms because it is built on the concept of only sharing things of importance.

This is the reason why it’s perfect for posting videos, links, quotes, pictures and traditional text-based posts. When used effectively, it takes out all the hard work from blogging, allowing you to focus solely on the content. So, it’s easy to see that picking Tumblr is a good choice, depending upon your niche/purpose of course.

Now, making a blog on a completely new platform can be a bit harrowing so we’ve created a small guide for you to share. So, let’s start with the first step here.

Tumblr makes it easy to create a blog with a login/get started screen

How to Get Started

First things first, Tumblr is completely free to join which makes signing up for it very simple. All you have to do is decide on your username, the password and email address. Tumblr will also ask you for your age, prompt you to tell them that you’re not a robot and you’re good to go!

Once you have these details finished, you can then click on the button to Get Started. Tumblr will then take you to a screen, asking you to select 5 things that you’re interested in. When you’re done with that, it will curate your dashboard and allow you to start posting.

And that’s it; you have your blog now.  

Picking the URL

The first thing you need to do is pick a URL for your blog. Unlike previous reviews, Tumblr no longer allows you to add the URL when you’re signing up. Instead, you have to hover on your Avatar to get a drop down menu.

Now, select Edit Appearance.

This takes you to a separate screen where you can pick your URL name, your blog colors, the header, accent colors and the background. Luckily, even though Tumblr might have changed the process for picking a URL, you can still go back and change it at any time you want.

This gives you more flexibility and ensures you can change the nature of your blog whenever you feel like it.

How to Create Your First Post

Now that you’re on Tumblr, your work is not done. You have to learn how to write a blog on Tumblr and that starts by making your very first post. Making a post is thankfully not very complicated and Tumblr has made the process as easy as possible for you.

Tumblr supports 7 different formats so you can make posts in any medium you want!

Different Formats

You can pick and choose to write posts on different formats. Tumblr supports 7 different formats including:

  • Text – A traditional blog post format
  • Photo – You can either upload your own image or paste the URL of an image on some other platform.
  • Quote – Any quote can be added here in the proper format. It also allows you to continue writing a longer post after the quote has appeared on top.
  • Link – You can type in or paste any link from any other site.
  • Chat – The chat format allows you to show dialogue-based posts. It’s great for a number of different things, including memes.
  • Audio – You can upload any sound clip from your desktop or share the URL of any song on the internet.
  • Video – This format also allows you to share any video clips or images from across the web.

This gives you a lot of freedom in posting and you can pick the format that connects with your audience the most. Additionally, you can also create versatile content for your blog that will attract different people to it.

Editing your posts becomes easy with a click-based edit bar on Tumblr

The Content Body

While in the past, Tumblr featured a writing dashboard similar to the one by WordPress or Blogger, but it doesn’t have that anymore. Instead, they’ve made things simpler and easier. All you have to do is select the text and a small bar will appear on top of it.

With one click, you can make anything bold, italics or even change it to Heading 2. This not only simplifies the writing process but also means that if you’re ever posting through the Tumblr app, you don’t have to deal with a complicated interface.

Posting on Tumblr is literally as simple as saying your ABC’s.

Inserting Links

Blog posts with links are known to perform better and Tumblr lets you add links as easily as it lets you make anything bold, italics or change the heading. All you have to do is select the text and a hover menu will appear above it.

You can also use keyboard shortcuts and in this case, Ctrl+K will allow you to link any of your selected or chosen text. It’s simple, easy and accessible. Plus, when you’re working you won’t miss out on any important links at all.

Adding Tags

Like Twitter, Tumblr also lets you add #hashtags to your blog posts. This boosts the overall reach and productivity of your blog. Getting a tag for your post is also much easier than you would have supposed. In fact, when you open up the format screen, Tumblr makes sure you remember to add hashtags with an area that it specifically marks with #tags.

Again, this makes it very easy for you to include this detail. Adding hashtags helps to increase your visibility here and also in search results. Google also picks up on hashtag usage and you can increase your exposure in this manner.

You can schedule your posts on Tumblr and control the post audience

Scheduling for Posting

Posting can be automated to a certain degree with Tumbler that makes your work even easier. You can automate the posts from the settings to Queue posts. Select your own times and your queued posts will be posted as many times as you want them to be.

When you’re working on your blog post, you can also get more flexibility in posting by picking and choosing from a small drop down menu. Based on this, you can pick and choose from the following:

  • Add to Queue
  • Save as Draft
  • Post Privately
  • Schedule

The default setting for most posts is Post Now and any incomplete posts should be added to Save as Draft. Otherwise, Tumblr will ask you to either discard the post or publish it on your blog.

Customizing Your Blog

Apart from knowing how to write a blog on Tumblr, you also have to customize your Tumblr blog. That’s really half the fun of having a blog and Tumblr seems to acknowledge this factor. For this reason, you can pick and choose from a number of different features.

Customization can be a bit complicated so we’ll make sure to discuss each factor with you. The following is what you need to know when you want to customize your Tumblr blog:

Layout and Readability

The layout of your blog makes an impact on readability and how the posts are presented to the reader. This makes a marked difference on how to write a blog on Tumblr. You are allowed to pick from four general layouts:

  • Regular
  • Minimal – You can find themes made specifically for this layout
  • Wide – These also come with their own selection of themes
  • Grid – Grid based themes also have their own section in themes

Layouts are also available in different themes and you can get themes for the following:

  • Single Column
  • Double Column
  • Good for Text
  • Multiple Layouts
  • High Resolution

Try out a few different themes to understand how it impacts readability and pick the one you think is best.

Header Image

Like pages or profiles, Tumblr allows you to upload a header image on your blog. It also makes your blog more visually appealing. You can’t add a link to an image here. You’ll have to upload it to the site. Pick one with a good resolution and one that is relevant to your blog.

Try not to pick and image that is cheesy, has a bad resolution or just not professional. Unless you’re looking to make a personal blog, your professional blog shouldn’t have such a vibe to it.

Your Avatar

When you start a Tumblr blog, you will get a generic Tumblr picture for the avatar. The good news is that you can change it to any avatar you like. It’s also fun to know that Tumblr lets you change the shape of your Avatar.

You can only pick between a circle and a square but it still goes a long way in going with aesthetic of the blog and making it stand out.


Font customization ties in with the readability and the aesthetic of your blog. You want to make sure that your Tumblr blog manages to embody both. Title fonts include some of the most popular ones and obscure ones too.

Additionally, it is also possible to change both the color and the format of the font. While you only get to pick between bold and normal, it still makes a huge difference.

Font Color

Tumblr gives you generic colors as well as the access to a color palette. You can pick and choose your own shades and completely customize your colors and how you want them. The platform also provides you with the option to pick your accent colors in either matching colors or in contrasting tones.

Try out a few different ones and take a look at which ones you prefer. The best part about this is that you can change colors as many times as you want.

Free Themes

When it comes to themes, Tumblr is exceptionally flexible. Free themes are available for you to pick from based on the aesthetic you want to embody. They’ve got everything you need and if you want, you can also edit the HTML of the basic Tumblr theme to make your own.

Premium Themes

If you want a theme that stands out from the crowd, it’s a good idea to opt for the premium themes. Prices for these can range from $9 to $49 and there are plenty of options available. Again, pick colors that embody your aesthetic and the message of the blog.

Premium themes can be further customized so it’s a real win-win with these.

Now that you know how to write a blog on Tumblr, it’s time to start focusing on making one!