With more than 2.5 billion monthly active users, Facebook is now the largest social media network in the world. It makes complete sense for affiliate marketers to want a presence on the platform. But not everyone knows how to sell affiliate products on Facebook.
Facebook has been around for several years now, and standing out from the crowd might seem like a challenge. Going about affiliate marketing with a plan that could be outdated will not do you any good.
The first steps to achieving profitable affiliate sales are:
- Effectively forecasting what’s coming next
- Understanding modern trends
- Incorporating those trends in your ads to ensure that they are well-crafted
However, regardless of the approach to advertisements, you need to attract thousands of clicks to carve out your place in the market.
Moreover, while Facebook allows its users to see your posts, ads, and updates; they can comment on them, like them, and share them, you still require genuine interaction on those posts to capture the attention of potential customers.
Here are a simple tips on how to sell affiliate products on Facebook:
Create Your Own Page
First step as an affiliate marketing is to get down to setting up your personal page.
Open Facebook’s Business Page. There is a menu on the top right corner. Hover over it so that options appear. Click the ‘Create a Page’ button. Enter your relevant details, and the deed is done.
As a page owner, you will not only be able to have some sort of tangible presence, but you’ll also gain access to various insights. These particular insights usually focus on a few main areas.
- Number of likes your page gets
- Reach of each post
- Active engagement
Additionally, you can also track page views, your followers, and video performance.
To promote your affiliate links, you should select a topic or theme that you consider your strength, and leverage it to promote products accordingly.
For instance, if you consider yourself to be a fitness freak, promoting services and products related to fitness and lifestyle would be a good option for you. You can even promote discounts and deals.
That being said, high-quality and relevant content is the key to success. With useful products and advice, you’re likely to gain your audience’s trust.
Create a Facebook Group
Many people get confused about the basic difference between a Facebook group and a page. While a group acts as a place for like-minded communication, a page acts more like a profile for entities.
People sharing common interests and wanting to express their opinions in a safe environment or forum join a group for the purpose.
Click the ‘Create’ button on the top right corner of your Facebook home page. Select ‘Group’ from the list and fill the relevant information in the form that appears in front of you. Click ‘Create’ to start.
Sometimes creating a whole new website from scratch to post information with affiliate links might seem like a lot of work. You can simply do so through Facebook. Create a group and post your affiliate links. Every time someone makes a purchase through your links, you qualify for a commission. While creating a group, the first step to making it successful is carefully choosing your niche.
You need to make sure that the posts you are putting so much effort into resonate with your ideal customers. Know their demographics so that you can effectively promote your products or services with the right kind of message and tone.
You can give your Facebook group a kick-start by inviting a few friends to join and then gradually grow from there. Your friends already trust your opinion which can result in more likes and shares. This can help you grab other potential clients’ attention and gain their trust.
Work on Your Group and Page’s SEO
People usually associate the term SEO with Google, but SEO also comes in handy when using Facebook for affiliate marketing.
Claim a Vanity URL
Claim a vanity URL. The only prerequisite to claiming a vanity URL is for your page to have a minimum of 25 likes.
Simply head to the Username page on Facebook, click the drop-down list next to ‘Page Name’ and choose the page you’d like to claim the vanity URL for.
Now enter your desired page name. Don’t use spaces or symbols in the name as it will be a part of the URL that follows ‘facebook.com/’.
It is recommended to use something memorable, short, and branded.
Now click ‘Check Availability’.
Try different names until you find one that is available and click ‘Confirm’. This makes your page easy-to-find with an easy-to-remember URL.
Use Relevant Keywords
When writing your status updates and posts for your Facebook page and group, remember to use the relevant keywords and hashtags.
Google usually prefers keywords incorporated within the first line. But the key to good keyword usage is to sprinkle them in naturally and avoid stuffing them in forcefully. On top of it, you get to add suitable affiliate links to your post.
Organic Likes (Not Paid)
If you’re wondering how to sell affiliate products on Facebook, then you’re probably aware of the power of “likes”.
Getting that sign of approval, the blue thumbs-up, is vital. Increasing that number by buying likes won’t be of any use and won’t really impress anyone either.
As an affiliate marketer, you need to pursue an organic approach; which means that you need something a little more substantial for your page.
What you should really aim for is to get real people to join your group and follow your Facebook account activity. Your followers need to understand and genuinely like your content. This will automatically result in them sharing it with their followers and friends.
When done correctly, Facebook ads can greatly help in increasing your sales and really have a positive impact on your visibility online. When it comes to the appearance of your ads, Facebook does have strict guidelines, and often requires you to submit an ad placement request multiple times.
The key is patience and tenacity, and when done well, it can definitely pay off.
Simply visit Business Ads and click the ‘Create an Ad’ button to create your own Facebook advertisement.
Your ads can promote the affiliate links, products, and services you like, but they become quite powerful when incorporated with a blog. The decision is up to you, but keep in mind that images are an essential element of your ads.
Test multiple images and go with the choice that performs the best. Remember, a picture is worth a thousand words, and we humans are visual creatures.
Sometimes Facebook ads tend to overwhelm users, so it’s best to use eye-catching images to score more sales.
Use the following tips to optimize your Facebook ads:
Perform Split Testing Where Needed
With the split testing feature now available on Facebook Ads managers, you can leverage the opportunity to examine how alterations in different variables affect the success of your ad.
It allows affiliate markets to create several ad sets and test them against each other. This enables them to see the strategies that produce optimum results. In simple words, you can check two delivery optimizations, such as link clicks or conversions, to know which works better.
In split testing, your audience is divided into non-overlapping, random groups. This, as a result, helps ensure that the test is executed in a fair manner as no other factors can skew the results. Each set is provided with equal opportunity in the auction. Every ad that is tested contains one definite difference, known as a variable. Facebook then duplicates your ads and changes only that specific variable that you have chosen.
To provide you the most accurate results from your split test, Facebook only allows you to change one variable at a time. You need to be certain about the change that affected the performance of your ads.
Split testing gathers results across several different devices and is based on individuals rather than cookies. For every ad set, the cost per result is calculated and compared.
The one with the lowest cost wins. The calculations take place through Facebook’s attribution system. After the completion of the test, you receive a notification and an email containing the results.
You can use these insights to fuel your ad strategy and design your future campaigns accordingly.
Tag Your URLs with UTM Parameters
Another way to optimize your ads leading to your affiliate site is by marking them with the relevant UTM parameters. UTM parameters are tags that you add to your URL, and every time someone clicks on the link, those tags are sent back to and tracked by Google Analytics.
This allows you to drive more visitors to your site and increase the effectiveness of your campaigns. With UTM parameters, you get the exact statistics of the traffic that comes from a specific Facebook post rather than Facebook referrals in general.
Set Up Your Facebook Pixel
If you wish to track the performance of your ads and your website conversions through Ads Manager, you can use Facebook Pixel to do so. When a user visits your site and performs any action (like purchasing something), it triggers Facebook Pixel to report the visitor’s action.
This allows you to track the number of customers that took action after looking at your advertisement. Using a Custom Audience, you can easily reach the same customer again. When the traffic on your website increases, Facebook delivers your ad more efficiently to the relevant people who are likely to take certain actions. This process is known as conversion optimization.
In order to create your Facebook pixel, go to the Pixel section within Ads Manager on Facebook. The well-crafted guide on the page should help you understand Pixel in full detail.
Once you have successfully created your tracking pixel, remember to place it appropriately on each page of your site. All you need to do is paste the pixel code between the head tags of your web page source code.
Promote Your Posts
If the thought of doing an entire ad campaign by yourself seems like a daunting task, consider promoting popular parts of your posts. When you see that something on your page or group is performing really well and is grabbing attention, you can give it a little boost to increase your sales.
If you’re one of those people who does not have enough energy, desire, or time to develop strong images for new ad campaigns. Well, this is a great middle-ground for you.
How to Sell Affiliate Products on Facebook Using Hashtags
There is no doubt that Facebook is a tough platform to crack and although hashtags never gained much popularity on Facebook when compared to Instagram and Twitter, they definitely have the power to trigger an improvement in the engagement rate of your content.
To increase your organic reach, you can add one to four hashtags in each post. Using too many can appear spammy, may hinder reach, and distract your audience from your main message.
Here are a few reasons why Facebook hashtags can help businesses:
- People can easily find posts that contain hashtags in Facebook searches.
- It can make your multi-channel campaigns consistent. Even if you post to different platforms, your posts can fit together.
- It helps you create a community on Facebook. If your followers start branding your Facebook posts with hashtags, you’re more likely to grab the attention of potential customers.
Facebook is one social media platform that affiliate marketers can bank on. From leveraging Facebook ads to creating groups in your niche, there are several ways to use this platform to your advantage.
Keep in mind that Facebook has the potential to give you an edge while marketing on multiple channels. However, it takes patience and time to do so, but if you remain persistent, the chances are that you’ll see the positive results for yourself.