Heap Analytics Vs Google Analytics – the Two Juggernauts of Analytics

Heap Analytics Vs Google Analytics

Getting into the Heap Analytics vs Google Analytics debate is like comparing two generations of analytical tools.

While Google Analytics is one of the oldest, and by far the most popular analytics tool that is used by website owners all over the world, it has its own set of limitations.

The complexities of smartphone apps and web applications are continuously growing at present, which has resulted in the emergence of new analytics tools.

These tools have mainly been developed to address the fact that Google Analytics fails to address certain concerns. Newer analytics tools such as Heap Analytics provide more detailed analysis, cover more aspects of website and smartphone application analytics, and address more concerns, going beyond the boundaries that Google Analytics has yet to cross.

An in-depth Heap Analytics vs Google Analytics comparison will help you understand the areas where Heap Analytics might be better than Google Analytics as an analytics tool for your business.

What is Heap Analytics?

Heap Analytics Analysis Tool

Heap Analytics provides its users with a unique approach to analytics. It captures all the interactions that the users have made on a website and analyzes them without waiting for data or shipping codes. Heap Analytics is quite easy to install and even easier to use. Once you have the code incorporated into your website, you can monitor the activities of all your clients. These activities include clicks, gestures, page views, form submissions, etc.

Heap Analytics is loaded with useful features like user search, event visualization, interactions, funnels, and data capture techniques that make this tool incredibly powerful. It makes it simpler for businesses to analyze the behavior of visitors on their website and allows them to monitor custom events. Heap Analytics generates reports based on the data collected in real-time, making your reports extremely accurate.

Heap Analytics takes user analytics to an all-new level with its unique, innovative approach, making it stand out amongst a sea of analytics tools.


There are numerous reasons why Heap Analytics is preferred by a massive number of businesses all around the world.

  • Easier analysis of user behavior
  • Creation of sales funnels is quite easy
  • Easy installation and configuration
  • Real-time data collection of the actions that users make on your website
  • Free to use


Heap Analytics might be a great tool, but it does have some drawbacks.

  • It takes time to learn how to configure the tool and how the generation of reports works
  • The user needs to have at least some basic knowledge of HTML tagging

What is Google Analytics?

Google Analytics Overview

Google Analytics is an incredibly popular and cost-effective web analysis tool that is used by thousands of customers all over the world. It offers a number of premium analysis features for both mobile and traditional users on one platform.

The best part about the platform is that it is not only focused on quality but also on functionality, making it a user-friendly analytics tool. It works well with numerous funnel visualization techniques and summarizes the collected data on a dashboard. Using this data, users can generate different types of reports.

Google Analytics works with tracking codes that enable a user to load larger JavaScript files from the server and also set variables for all of them. Once a visitor starts browsing through your website, the code is loaded automatically, and all relevant data is collected. After the code has been activated, cookies are sent to the user’s device so that an anonymous client ID can be gathered. This enables the examination of the actions that a user takes while they are on your website.


Google Analytics is a household name and has earned its reputation. The pros of Google Analytics are as follows:

  • It allows users to determine and evaluate the conversion rate of users for their online businesses
  • Evaluation of the search keywords that are responsible for driving traffic to your website
  • It is available for computers and mobile devices, both Android and Apple


Google Analytics also has some major concerns and areas where it lacks the relevant features. This has led to the emergence of new analytical tools. These tools have sprung up to meet the requirements of the present era.

  • The premium version of Google Analytics is extremely costly ($150,000 annually), but, not necessary for most websites
  • It is optimized for page view-based and static websites only
  • Features are modified and added regularly, which requires the user to stay updated on the various changes and new features
  • JavaScript file execution is required if you wish to include data about the number of visits on your website

Heap Analytics vs Google Analytics

Heap Analytics and Google Analytics both come packed with features that are really useful for your business. However, each of the two tools has certain features that set them apart from one another, and in some areas, makes one better than the other.

1. Focus

Heap Analytics is focused on customer experience, conversions, lifetime value, and custom retention, whereas Google Analytics focuses on behavioral cohorting, segmentation analysis, conversion funnels based on events, and multi-touch attribution.  

2. Optimization

Heap Analytics is optimized for mobile applications and complex websites. It focuses on customer conversion and customer experience. Google Analytics, on the other hand, only works with websites that are static and page-view based.

3. Event Tracking

Heap Analytics comes with an automatic event tracking feature that enables it to track events on your mobile app or website. It can monitor every click, page view, form submission, tap, touch, swipe, and more. In short, Heap Analytics is capable of tracking literally every piece of information that you may want.

On the other hand, Google Analytics is only capable of tracking page views. To track other types of events, actions, or user interactions, you will have to use Google Analytics’ sendEvent method. However, the use of this tool needs custom instrumentation.

4. User Interface

The user interface of Heap Analytics is a simple point-and-click interface, which makes it easy for users to configure tags and events and execute conversion funnels without having any prior coding knowledge. With Heap Analytics, marketers, product managers, data analysts, designers, UX researchers, and almost anyone can run conversion funnels, set up tags, and even do segmentation analysis in a matter of seconds.  

In contrast, Google Analytics has a more complex interface. Tag management is manual, and it also requires custom development up to a certain level. This creates a burden on any organization that is data-driven.

5. Retroactive Analysis

With Heap Analytics, you can get a retroactive analysis of all defined events, even the ones that have been created recently. All the events are automatically applied retroactively. Retroactive analysis allows you to analyze your data from the past and present instantly, providing remarkable flexibility to run queries and define events whenever there is a need.

However, Google Analytics only allows the retroactive analysis of events after a tracking code has been written and deployed on a live website.  

6. Reports

Heap Analytics enables its users to generate 100% accurate reports in real-time, whereas Google Analytics users have to wait for 24 hours for the generation of reports. In addition, with a latency of 24 hours in the reports, the accuracy of the sampled data can vary.

7. User Tracking

Heap Analytics features the histories of individual users with a single view of all the actions that a user has taken on your website across multiple different devices.

Google Analytics only supports aggregate reports and metrics and does not allow you to view the actions that individual users take while they’re on your website.  

8. Cost of Maintenance

The ability of Heap Analytics to track events automatically makes it a very affordable analytical tool with low installation and maintenance costs.

Google Analytics is also very affordable when it comes to the cost of installation; however, its maintenance costs are very high. This is due to custom implementation that has to be done regularly.

9. Suitability

Heap Analytics is suitable to be used for iOS apps or websites where detailed data on user interactions, conversion funnels, and segmentation analysis is required. Google Analytics is suitable for page view-based static websites where user tracking or conversion funnels are not required. An example of a platform where you can use Google Analytics is a blog, where all you need to know is the number of views your posts are getting.

As times change, technology continues to evolve, users continue to become more demanding, and the businesses’ demands for accurate analytics continue to soar. With this, newer analytics tools are being developed, each better than the previous ones. The market is filled with options for you to choose from. However, when talking about Heap Analytics vs Google Analytics, Heap Analytics definitely has the edge over Google Analytics due to its event tracking features and its real-time reporting.