Google Native Ads is a new feature that has recently been rolled out on Google AdSense.
The launch ensures that Google remains the largest and most popular advertising platform in the world. It allows Google to compete with other native advertising giants like Outbrain and Taboola.
What Are Google Native Ads?
Google Native Ads are designed to match the aesthetic of your website or application. Integrating the ads with your website’s look can improve a user’s browsing experience.
They are designed to fit seamlessly in the app or site so that they come onto the user’s path naturally, without looking forced or too obstructive. Visitors are aware that they are ads, but since they look like they are part of the content, visitors don’t mind them too much.
They use high-resolution images, which results in higher click-through rates. You can customize these ads to suit the needs and look of your website.
Since publishers know what their audience wants, they’re able to use these ads to improve their conversion rates.
What Are The Different Google Native Ads Formats?
These ads are available in three main formats.
- In-feed ads
- In-article ads
- Matched Content
The different ad formats make it easier to integrate multiple ads into your content.
Google’s native in-feed ads are integrated seamlessly within the content feed. They fit within a list of products or articles for any website. You can customize them to great lengths so that they match the aesthetic of your website. They also show you new areas of your website where you can place those ads so you can open new revenue opportunities.
In-article ads by Google Native Ads allow you to place ads between paragraphs of written content. Google optimizes all in-article ads so that they fit the aesthetic of your website and look natural and seamless when placed between your written content.
The in-article ads that are placed on any website use high-quality elements so that the user experience can be maintained. It ensures that your visitors have a great reading experience that isn’t obstructed by subpar advertising.
Matched Content by Google Native Ads is a content recommendation feature. It promotes advertiser content on certain publishers’ websites. You will need to meet the eligibility criteria set by Google to use this advertising format.
The Matched Content feature is known to drive higher traffic to your website. It can result in greater revenue, more time spent on the website, and a higher number of page views.
Does Google Native Ads Have Flexible Components?
Google Native Ads has flexible components that are designed by publishers. There are many uses of this system. You will be able to create scaled native ads for your website if you want similar looking ads. You can also create custom sponsored posts to add variety to your website.
Google creates these ads for you according to the style you have defined. It takes the structured components that have been outlined by the advertiser and turns them into the publisher’s preferred style.
Banner Ad Components VS Native Ad Components
Traditional banner ads are complete ads provided by the advertiser. They have a fixed size and go up on the website as is. It allows advertisers more control over how the ad looks. The ad will appear as the advertiser intended it instead of matching the design aesthetics of the website where the ad is placed.
With Google Native Ads, advertisers only provide the basic native creative they need. This includes the image, headline, logo, and destination URL. Google’s Ad Manager takes all of these structured components and creates an ad according to the style and design of the publisher’s website. The ad will appear to the visitor as part of the surrounding content instead of separate from it.
What Are the Different Layouts for Google Native Ads?
Google Native Ads come in all sorts of different layouts. The layouts are based on many different things, such as:
- The device that the ad will appear on (mobile, tablet, or desktop)
- The amount of space vacant for the ad
- The layout of the content on the web page
- The niche of the advertisement
- The chosen ad format (video or image)
Google Native Ads makes it easier for all types of websites to generate more revenue. With its new native ads that are designed to match a publisher’s website, Google has now placed itself firmly in direct competition with costly ad services. You don’t have to pay for features that were once only offered by premium ad networks. Now, with Google’s ad platform, you can get these features for free.