Using the best marketing platforms to reach a wide customer base can have a profound impact on the profits and growth of a business.
Profit Impact of Market Strategies (PIMS) studies the impact of marketing on the profit-making abilities of any company. The database was started in 1972 and compares the data from that time to now.
3,000 companies were observed from all kinds of industries, and it was found that marketing had a direct impact on their sales revenue.
This means that it is important to focus on a marketing campaign to expand your audience base, especially if you’re a small business.
However, with such a huge multitude of platforms available to you, it can be hard to choose the right one. Here are the best marketing platforms that can help you develop your brand.
WordPress is one of the most popular and easy-to-use marketing platforms on the internet. Around 60.4% of websites on the internet are created using WordPress, which is why it is too important a tool to simply ignore.
There are a lot of ways to incorporate new features and content on your website to make it more interesting to users. There are also plenty of plugins that you can use to sell your products or advertise them properly.
Canva, an image designing tool, can be leveraged for its marketing potential too.
Visual marketing is the logical next step to attracting and engaging customers. It is an essential part of a well-rounded campaign strategy. Canva makes it easy to improve the visuals associated with your brand.
You will also be able to easily collaborate with your marketing and graphics team by sharing projects through Canva. Logo incorporation into images is as easy as 1-2-3.
Social media is as important to marketing campaigns these days as say a pillar is to a building. Yet, it can be hard to manage all the different platforms and posts at once.
You can use Buffer to schedule up to 10 posts in advance so that you don’t have to scramble to put something up at the last minute. You can also use Buffer to increase audience engagement for all your posts through various options and resources.
Insights and data will help you make better decisions on publishing content that gets desired results.
4. Google Analytics
Google Analytics is one of the most in-depth, insightful, data-driven free tools available to webmasters. There is no business that won’t benefit from this free marketing platform.
Marketers can use Google Analytics to understand how well their campaigns are performing, what’s working, and how. You can make strategic decisions based on this data, and tweak your marketing strategy to adapt to the results.
Geo-targeted marketing has a huge role right now, which search engines and customers more inclined to specific. Google Analytics allows you to focus your strategies accordingly.
5. Screaming Frog SEO Spider
The Screaming Frog SEO Spider allows users to evaluate onsite SEO. It checks the content on up to 500 URLs and locates any blocked URLs, redirects, duplicate content, and broken links. The platform will also help analyze the meta descriptions and page titles so that you can optimize them properly.
You can also calculate the response times for specific pages, and use that information to make each page more user-friendly.
All of this can help you enhance your ad revenue, user engagement, brand building efforts and affiliate programs.
6. HubSpot Marketing Free
HubSpot is considered to be one of the best marketing platforms available for free. This is because it allows you to improve your conversion rates and track leads through an easy-to-use-interface. You get access to actionable data to use to tweak your marketing strategy for optimum conversions.
You will be able to see a more detailed analysis of your leads. Marketers can use the built-in analytics feature to check for offers and traffic sources.
Wistia is the best marketing platform to host videos that are optimized with SEO embedded codes. This can help the videos reach their intended audience more effectively and rank on search engines.
You will be able to include a social sharing option so that your audience can share the video with their friends and family easily. The video player is designed to fit the screen it is being played on. There is also an email collection tool that you can use to turn viewers into possible leads to increase your conversion rates.
A complete marketing strategy these days has to include video content to engage people and boost audience numbers. YouTube is the largest platform for videos and the second largest search engine in the world after Google.
The platform gives you access to a huge potential audience that you can target and engage with. YouTube also has an analytics system that you can use to sort your data and track engagement and audience demographics.
Around 65 million businesses and companies use Facebook to promote their products. There are a lot of different types of content that you can use to target your audience, such as videos, text, images, stories, and even live videos.
This makes it a really great way to engage with the public, and the best part is that Facebook is an affordable way to run an effective marketing strategy.
Instagram has become one of the best marketing platforms for users who use photos and videos to target a wider audience. Plenty of bloggers and influencers have become household names through this social media platform, so why can’t your business do the same?
You can use various content options like live videos, stories, videos, IGTV, and photos to reach your audience. You can also use the rich set of analytics to check your engagement and traffic. There are also a bunch of third-party applications that you can use to schedule Instagram posts.
Twitter is another social media platform that is used heavily in sports, politics, entertainment, and news. The application is designed around real-time information meant for people that do not have time to sit down and read long-form content.
80% of all customer service requests come through Twitter. This is why many advertisement campaigns are often managed through this platform. You can use hot topics trending on the platform to boost your engagement, sales and even make headlines through Twitter wars that can boost your company’s name.
ActiveCampaign allows you to organize your business so that you can manage the content and your products more efficiently. It has a lot of features that can help marketers, including chrome plugins, marketing attribution tools, and site message tools.
This user-friendly visual campaign builder can create more complex strategic marketing automation campaigns. You won’t need training or experience to operate this tool, either.
The tool’s marketing automation feature learns the more you use it. This allows you to deliver the most effective message according to what your contact wants. This feature is one of the main reasons why ActiveCampaign has such a high lead conversion rate.
Ontraport is easy to start with since it is very user-friendly. The marketing automation platform oversees all your marketing campaigns from one place. This includes everything from pop-up forms and pages to email campaigns. You can create all of these different marketing strategies and connect them using one portal – Ontraport.
SendinBlue is a great tool for transactional email services and visual marketing automation. This affordable marketing platform increases deliverability rates, ensuring more effective campaigns. Other basic marketing automation features are drip email campaigns and engagement tracking.
Prospect.io is a unique automation tool that allows businesses to automate sales activities and lead generation. This makes it easier to conduct marketing outreach programs and increase conversion rates. There are plenty of basic marketing automation features that you can use as well, which only adds to the convenience that this tool provides.
Pardot is one of the more expensive marketing automation services available online. There are a lot of features on the website that you can use to enhance your customer engagement. This includes social media support, PPC integration, as well as email and CRM functionality.
17. Social Animal
Social Animal helps marketers develop and control top-performing content on any keyword and topic. You will be able to analyze how the content is performing after you have published it. Accordingly, you can tweak your content creation process.
The influencer search algorithm can help you identify any relevant influencers who can increase your reach. You can also check out the competition through this tool.
The platform is designed for mid-sized to large teams who need to plan, produce, publish, and optimize the marketing content they are using. Mintent is one of the best marketing platforms because it allows marketers to organize their data so that everyone is on the same page.
Mintent has message alignment, editorial calendars, content marketing workflows, and SEO capabilities. All of this can help you create a better marketing campaign.
GetSocial is a content performance analytics system. It allows you to distribute the content easily and effectively. It tracks dark social shares, which many other tools may miss out on. You can also manage your content distribution on social media through this platform. The ROI tracking feature makes it easy to produce high-performing content.
OutBrain is an easy-to-use platform that helps you discover new content for your marketing campaign. It helps to serve the right content at the right time to the right customer. You can learn more about your traffic demographics by analyzing location, interest groups, and lookalikes. Outbrain also helps to monetize the content you produce.
BuzzSumo has become the leading content curation tool. It has strong analytics that helps content marketers find the best performing content. You can also optimize it according to your suited niche. It also allows users to check for the most shared content so that you can keep creating winning content.
ScribbleLive uses data science technology to create top-notch content. Businesses can manage the complete life cycle of content all the way from the planning stage to measuring its impact.
It has a SaaS platform that incorporates big data to improve campaign management. You can also use features like in-venue engagement, content syndication, and live events.
Exponea is a marketing solution that uses the cloud for organization and backup. It helps with personalization, engagement solutions, and increased customer experience. You can use the analytics system to drive B2C relationships and increase customer loyalty. Some key features are CRM, custom funnels, web layers, revenue analysis, automated sales, and more! You will also be able to create more cutting-edge campaigns due to the great predictions feature.
RankActive is an SEO toolkit designed especially for marketers. It helps to track the online presence of the company and monitor the competition. You will be able to enhance the visibility of your company online through the search engine rankings. It can even help you find the right keywords for your content as well as keep an eye on your competitors.
Moz is a great SEO solution that can help drive traffic to your website, get customers, and improve your search rankings. There are plenty of basic and advanced tools that businesses can use to improve their customer engagement. You can increase SEO rankings with keyword research, site audit, link analysis, and an SEO keyword generator. It is ideal for startups or small businesses that need to boost their online presence by a huge margin.
Moz can notify you of any performance issues and give actionable recommendations. This can help you improve your website in an effective manner.
26. LeadSquared Marketing Automation
LeadSquared Marketing Automation is software based on the cloud to help with organization. It helps businesses close more deals and find more leads. This platform helps you to convert leads and enhance your marketing capabilities.
You can manage leads with instant notification options that can be sent to the correct salesperson. You can also send relevant automatic responses to certain prospects to keep them engaged. Apart from this, you will be able to track the leads and analyze the traffic on the website. This tool allows you to create automatic, interdependent workflows, which can help you sync teams and projects.
27. iContact Pro
iContact Pro is a user-friendly business solution with an array of marketing campaign tools. It helps to keep marketing teams effective and efficient. The features are based on Salesforce integration, marketing automation, and modern email marketing. You will be able to avail plenty of helpful tools like Drag and Drop editing and A/B split testing.
The modern and intuitive interface ensures that you won’t need any prior training to use this software. It results in greater performance and complex marketing strategies. These can include social media integration, workflow automation, behavioral targeting, and intuitive reporting.
Wishpond offers marketers an all-in-one solution to increase their revenue. You will be able to build complete marketing funnels that can help you reach customers online and get you leads. You can use marketing tools like email marketing, contests, and landing pages to create campaigns. Strategies like website pop-ups, referrals, and online forms are other great ways to expand your business using this marketing platform.
You can also integrate other third-party software that can help you even more. This includes MailChimp, GetResponse, Salesforce IQ, Insightly, Highrise, and AWeber. The flexibility that this platform provides allows you to create and run creative campaigns.
Online marketing tools can help enhance a business’ profits by a huge margin. The best way to enact a successful marketing campaign is to try different approaches. These were 28 of the best marketing platforms that can be used as a combined force to target more customers in several ways.