In order to compete in the global marketplace, it is essential to recognize the necessity of creating and understanding advertising, online marketing, and public relation campaigns.

Our picks of the best internet marketing programs will take you one step closer to achieving this goal.

A degree in internet marketing prepares you to pursue rewarding careers such as promotions specialist, copywriter, and advertising agent in the lucrative and exciting field of marketing. As a student, you can gain knowledge, and develop the relevant skills needed to thrive in the field.

Whether a company is at a beginner’s level or an expert one, with the world becoming interconnected through internet technologies, they all rely on expert marketing professionals who can promote and sell their services and products for them. With a degree in internet marketing, you can take control of marketing positions in creditable organizations and help them keep an edge over the competition.

Here is a guide to the 10 best internet marketing programs to help you make an informed decision:

1. Southern New Hampshire University

Manchester, New Hampshire

Best Internet Marketing Programs

Southern New Hampshire University, based in Manchester offers more than 200 programs, including a Bachelor of Science in Marketing with a concentration in Social Media degree program.

With this degree program, you can learn how to leverage social media to build loyalty, engage customers, and increase revenue. Along with teaching students social media theory, the program also focuses on helping them practice using traditional marketing strategies.

Through social media marketing, you can discover how to build a brand by diving deeper into the ever-growing and evolving online marketing environment and how to engage and target online communities to reach new audiences.

Along with some notable courses mentioned below, SNHU’s internet marketing degree also requires you to complete a capstone course in which students utilize marketing principles to solve particular organizational problems.

Within this 120-credit program, the concentration only requires 12 credits and prepares students for rewarding positions in the field of social media such as SEO strategists, online community managers, and social media marketing managers.

Accreditation

  • Southern New Hampshire University is accredited by the New England Association of Schools and Colleges and is approved by the New Hampshire Department of Education Division of Higher Education—Higher Education Commission.

Core Courses

This internet marketing program requires 120 credit hours and includes the following major courses:

  • Principles of Integrated Marketing Communications
  • Social Media & Marketing Communications
  • Marketing Research
  • Consumer Behavior
  • Strategic Brand Management
  • Strategic Marketing Planning (Capstone)

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2. Savannah College of Art and Design

Located in Savannah, Georgia

Best Internet Marketing Programs

Savannah College of Art and Design offers courses at 4 different locations around the world (Savannah, Hong Kong, Georgia, and Atlanta) as well as online; including a Bachelor of Arts Degree in Digital Media program that helps students prepare for creative professions in the digital world. This program allows students to choose from two different concentrations, namely game development and interactive design. Each focus requires 45 credit hours of study.

Monday through Friday, virtual class tours are offered by the university for prospective students. This feature allows distance learners to view and understand a course in-depth before they enroll in it.

At SCAD, you can apply at any time of the year as per your preference as they accept applications on a rolling basis. With this program, students can learn to create and modify audio files, graphics, texts, and videos that have been specially digitized to be used on desktop devices.

Students can gain understanding of visual effects, electronic engineering, development of graphics, and digital media technology. With this understanding and after developing the relevant skills, students prepare for marketing roles in areas such as web development, project management, digital journalism, editing and reproduction, marketing, sales, and layout design.

Accreditation

  • Savannah College of Art and Design is accredited by the Southern Association of Colleges and Schools Commission on Colleges and other regional and professional accrediting bodies

Core Courses

These internet marketing programs require 180 credit hours and include the following foundation courses:

  • Drawing I: Form and Space
  • Design I: Elements and Organization
  • Drawing II: Composition and Media
  • Color: Theory and Application
  • Studio elective

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3. Southeastern University

Lakeland, Florida

Best Internet Marketing Programs

Located in Lakeland, SEU is a private Christian liberal arts school that offers a Bachelor of Science Degree in Digital Media program. This fully online program includes 37 credits in the major and 56 credits in general education. In this program, they help students excel their research and writing skills and they provide them with an overview of creative design, communication and digital media. Marketing analytics, web design, and digital design theory and application is also included.

The program doesn’t just prepare students to enter an innovative, dynamic, and ever-growing field of internet marketing, but also helps them do so while incorporating Christian values, teachings, and principles in their journey. The program equips students to lead others effectively, and excel as designers, communicators, and marketers.

If you are driven to gain knowledge about using fundamental concepts of communication, exhibiting proficiency in industry-standard graphic-design software, demonstrating appropriate levels of writing and research skills, utilizing digital design principles and practices, and finally identifying and applying professional networking skills through different structures of media, then earning a digital media degree through one of the best internet marketing programs out there just might be the right choice for you.

Accreditation

  • Southeastern University in Lakeland, Florida, is accredited by the Southern Association of Colleges and Schools Commission on Colleges

Core Courses

This internet marketing program requires 120 credit hours and includes the following major courses:

  • Photography
  • Mass communication law
  • Web page design
  • Digital layout and design
  • Magazine design and production
  • Advertising design
  • Digital marketing and analytics
  • Writing for digital and mass media
  • Advanced digital imaging

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4. National University

La Jolla, California

Best Internet Marketing Programs

With the Bachelor of Arts in Integrated Marketing Communications degree program offered by National University, you can develop an understanding of essential elements of traditional marketing such as public relations, advertising, direct marketing, sales promotion, and more. With asynchronous classes, this program allows learners to study at a location close to them. The 180 quarter units required by this online program include 70.5 general education units, and 76.5 upper-division units.

Students will learn to use the latest communication technologies, and apply the fundamentals of integrated marketing while becoming equipped to develop effective marketing skills, and deliver measurable and meaningful results. With this internet program, they prepare to pursue a variety of careers in the field of marketing, such as public relations, advertising, fundraising, sales, and other persuasive fields.

Students can apply for the program, or transfer at any time as the accelerated classes start every month. Transfer credits are accepted from regionally accredited universities and colleges, and each transfer student must hold a 2.0 CGPA or higher. If approved by National University’s application committee, students with a cumulative GPA below 2.0 may be accepted on a probationary basis.

Accreditation

  • National University is accredited by the Western Association of Schools and Colleges (WASC)

Core Courses

This internet marketing program requires 180 quarter units and includes the following major courses:

  • Intercultural Communication
  • Communication Technologies
  • Integrated Marketing Communications
  • Critical Thinking and Ethics
  • Persuasion
  • Presentations
  • Intro to Global Marketing
  • Intro to Market Research
  • Introduction to Advertising
  • Channel and Value Networks
  • e-Marketing
  • Introduction to Services Marketing
  • Communication Strategies
  • Communication Campaigns
  • Interactive & Mobile Campaigns
  • Marketing Project

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5. California Baptist University

Riverside California

Best Internet Marketing Programs

At California Baptist University, their motto is “Think visually, design your own success.” The university offers an online Bachelor of Arts in Graphic Design and Digital Media degree program which prepares students for competitive positions to help them advance in rewarding careers. Students who graduate from this program are equipped to address problems in a global context while keeping the standards, values, and teachings of a Christian heritage hand-in-hand.

Students implement practical work, and use the same software and tools used by design professionals to increase their knowledge and sharpen their design skills. These tools include Photoshop, Dreamweaver, InDesign, and Illustrator. With the increasing demand of skilled professionals in the marketing industry, this program also helps students excel in areas such as design history, lighting, typography, idea conception, color theory, portfolio building, internship, work flow and photography.

This internet marketing program requires 48 major units. Asynchronous classes are completed by degree candidates. A candidate with a high school diploma or 24 transferrable units is preferred by CBU. Each applicant must hold a GPA of 2.0 or higher and students are also required to complete prerequisites in composition, intermediate composition, and basic drawing.

Accreditation

  • California Baptist University is accredited by the Western Association of Schools and Colleges Accrediting Commission for Senior Colleges and Universities (WSCUC)

Core Courses

This internet marketing program includes the following major courses:

  • History of Graphic Design
  • Intermediate Design
  • Advanced Design
  • Intermediate Typography
  • Advanced Typography
  • Intermediate Image
  • Advanced Image
  • Intermediate Web
  • Advanced Web
  • Senior Project (Capstone)

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6. University of Maryland-University College

Adelphi, Maryland

Best Internet Marketing Programs

With the Bachelor of Science in Digital Media and Web Technology degree program offered by the University of Maryland – University College, students can follow their hearts, and explore digital and web design as they prepare for a career in the field.

This program allows students to analyze consumer needs and manage resources and projects effectively while applying sound business technology and principles. They learn to develop, design, and manage digital media with the use of latest technologies, and apply relevant principles, practices, and theories effectively when designing and developing works related to digital media.

The total credit hours required by the university include 30 credits in the major, and the university accepts up to 90 transfer credits towards the degree. You can either choose to complete your entire degree online or in a hybrid format.

Multiple sessions are offered each semester, and you can start a program at any time of the year as per your preference. Free digital textbooks and material are provided by UMUC for almost all their courses.

Accreditation

  • Middle States Commission on Higher Education regionally accredits the University of Maryland University College

Core Courses

These internet marketing programs require 120 credit hours and include the following major courses:

  • Introduction to Interactive Design
  • Fundamentals of Digital Media
  • Current Trends and Projects in Digital Media and Web Technology
  • Any upper-level CMST courses (21 credits). Focused study in either web design or digital design recommended.

Web Design Focus

  • Advanced JavaScript
  • Fundamentals of JavaScript
  • Image Editing
  • Principles of Web Design and Technology I
  • Web Development Using XML
  • Illustration Graphics
  • Principles of Web Design and Technology II

Digital Design Focus

  • Fundamentals of Electronic Publishing
  • Advanced Electronic Publishing
  • Image Editing
  • Illustration Graphics
  • Advanced Image Editing
  • Principles of Multimedia I
  • Motion Graphics I

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7. Pennsylvania State University – World Campus

University Park, Pennsylvania

Best Internet Marketing Programs

To meet the challenges of the complex world we are living in today, there is a clear need for multi-domain design thinkers and creators. The Penn State World Campus offers you a chance to become one with their Bachelor of Design in Digital Multimedia Design degree programs.

The program, being one of the best internet marketing programs, prepares students for rewarding careers in various creative industries including media, marketing, technology, and product design. With this interdisciplinary program, you can learn real-world design issues and to adapt the design process to solve those contemporary problems.

The program integrated courses in information sciences and technology, communications, visual arts and design, and general education electives. The 120 credits required by the university include 12 credits in the major.

Earning a C grade or better in all the courses of general education is mandatory, and to qualify for transfer credit, the credits must demonstrate usefulness towards the candidate’s program of study and earning course grades equivalent to Penn State’s A, B, or C grade is must.

Accreditation

  • Penn State World Campus is regionally accredited by Middle States Association of Colleges and Schools

Core Courses

This internet marketing program requires 120 credit hours and includes the following major courses:

  • Intro to Digital Arts: Computer Graphics
  • Introduction to Digital Art and Design Criticism
  • Basic Photography for Communications
  • Writing for Media
  • Digital Multimedia Design Foundations
  • Digital Multimedia Design Studio
  • Introduction to Application Development
  • Digital Multimedia Design Capstone
  • Introduction to Web Design and Development

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8. Bay Path University

Longmeadow, Massachusetts

Best Internet Marketing Programs

The American Women’s College at Bay Path University offers an online Bachelor of Science in Digital Marketing Management degree program exclusively for women. This career-oriented education focuses on the increasing importance of social media and digital marketing and allows savvy marketers to manage their brands and guide their communications effectively.

With this program students learn to manage digital media applications and tools, develop social media campaigns, perform online marketing research, analyze and manage online branding issues, and apply data analytics to identify strategies and measure success.

Content marketing, social media marketing, email marketing, and mobile marketing are some of the fields gaining rapid popularity in the field of digital marketing. This internet marketing program offered by Bay Path University requires a leadership capstone course involving a service learning, research, or community-based project.

The program has six start dates throughout the year, and students can begin their degree at any one of them. A full-time student with 90 transfer credits can complete this program in a year if the credits come from accredited universities or colleges, with a minimum of 100-level classes, and if the candidate has earned C grader or higher in all her transferred courses.

Accreditation

  • Bay Path University is accredited by the New England Commission of Higher Education

Core Courses

This internet marketing program requires 120 credit hours and includes the following business courses:

  • Digital Marketing Management
  • Legal Environments of Business
  • Principles of Marketing
  • Dynamics of Management
  • Social Media for Business
  • Integrated Marketing Communications
  • Organization Development and Change
  • Communicating in Business
  • Financial Management
  • Strategic Management and Policy
  • Applied Digital Marketing Campaign
  • Branding

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9. Oregon State University

Corvallis, Oregon

Best Internet Marketing Programs

Oregon State University offers a Digital Marketing option within the Business Administration (BA) undergraduate major. This allows students to focus on acquiring the knowledge and skills of digital marketing and its strategies, evaluation, design, and planning.

Beyond the undergraduate business core, the digital marketing concentration requires a total of 24 credits. Whether you choose to study on-campus or online, in order to meet the academic residency requirement, you need to complete at least 45 of the last 75 credits in this internet marketing program at Oregon State.

The program has four term-start dates throughout the year, and students can begin their asynchronous classes at any one of them. A prior completion of 15 subject area courses and a CGPA of 3.0 is preferred at OSU. If you are a first-year applicant, you also need to send your resume and official ACT or SAT scores when applying for admission.

Accreditation

  • Oregon State University is regionally accredited by the Northwest Commission on Colleges and Universities (NWCCU)

Core Courses

This internet marketing program requires 180 credit hours and includes the following digital marketing courses:

  • Introduction to Business Analytics
  • Digital Media Marketing Integration
  • Search Engine Marketing
  • Customer Relationship Management
  • Customer Behavior
  • Integrated Marketing Communications

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10. Appalachian State University

Boone, North Carolina

Best Internet Marketing Programs

Through App State Online, Appalachian State University offers a Bachelor of Science in Communication and Advertising degree program. This major allows you to study in the comfort of your home and explore advertising areas such as design and media planning, sales management, media ethics, advertising copy, international retailing, and brand communications.

The program also helps students polish their knowledge and skills by learning how to connect with consumers, and create an effective and engaging brand experience.

Students are also given an option of choosing between sociology and business as a minor. This program can be completed in six semesters with at least 12 hours of study each semester. The degree program includes both asynchronous and synchronous classes, and you can select as per your preference. Each candidate must hold at least 50 transfer credit hours; therefore, every applicant is required to complete a transfer admission application.

Accreditation

  • Commission on Colleges of the Southern Association of Colleges and Schools accredits Appalachian State University to award doctoral, masters, baccalaureate, and intermediate degrees.

Core Courses

This internet marketing program requires 120 credit hours and includes the following major courses:

  • Foundations of Advertising
  • Persuasion
  • Communication Law
  • Communication Research Methods
  • International Advertising
  • Professional Ethics in Advertising
  • Social Media Strategies
  • Advertising Campaigns

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Approaching the end of our extensive list of picks of the best internet marketing programs, we are sure you must have found something that is worth your while. Pursuing an internet marketing degree might seem like an intimidating task at first, but with a little bit of dedication and hard work, you can certainly thrive in the field!